How to promote drainage in Xiaohongshu enterprises?

The promotion and drainage methods of Xiaohongshu enterprises include keyword layout, a large number of interactions and weighted accounts.

1, keyword layout

The title of the article must have keywords, preferably pain keywords. The first 20 words are keywords equivalent to the topic. The whole note conforms to the principle of "three places and one word", and the title must be available to ensure the top ranking; The whole article has a single theme, and it is written around a key word. Don't make a fuss, just boast if you want. In the end, you will only get sesame seeds and lose watermelon. At the end of the picture, try to add related topics that are complementary to the keywords and conform to the tonality of the product.

2, a lot of interaction

In fact, it was Xiaohongshu's favorite collection comment that forwarded the data. We should be able to see that the top-level basic interaction is good, because the better the interaction, the more users like it, and the little red book platform will increase its weight and rank higher. Among these four indicators, comments have the highest weight, and there are also skills in comments. Try to use this keyword to comment on the copy and improve the keyword density, which is also an important factor that affects the ranking of the notes in Xiaohongshu.

3. Weighted account number

Xiaohongshu's account is graded. The registration time, the number of notes published, the number of fans and the amount of interaction will all affect the upgrade of the account level. The higher the level, the more recognized the platform, the green light will be given, and the ranking of notes may be higher. Show.

Little Red Book Community Function Content:

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

At the beginning of 20 16, xiaohongshu changed the manual operation content into the form of machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.

As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in that most Internet communities rely more on online virtual identities, and the content published by Xiaohongshu users comes from real life. A sharing user must have rich experience in life and consumption in order to share content in Little Red Book and attract fans' attention.

Most online communities are virtual communities, where users consume content online and experience the end of online. Little Red Book is called "three-dimensional community". This is because users have to go back to real life to spend money to complete this experience, whether they are watching food or traveling destinations in Little Red Books.