Ma Ruiguang's Entrepreneurship History

In July, Shenzhen Yima Enterprise Management Consulting Co., Ltd. was established.

In 2003

In March, Shenzhen Yima launched the first domestic open chain operation class "2 1 Best Business Model of the Century", which aroused strong repercussions in the industry.

In 2004

In April, Shenzhen Yima was incorporated.

In June, Shenzhen Yima Nanjing Branch was established.

In July, Shenzhen Yima and Suning Appliance formed a strategic partnership.

In 2005

In June, Shenzhen Yima Branch was established in Xiamawei.

In July, Shenzhen Yima and "Mingzhu" started the construction of chain monopoly system.

10 Shenzhen Yima Fujian Branch was established.

On June 5438+February, Yima's first practical book on chain operation, Infinite Chain, was officially published.

In 2006

In April, Shenzhen Yima Chengdu Branch was established.

On June 5438+00, Yima's second practical book "Copying Chain Empire" was officially published.

65438+February Shenzhen Yima cooperated with Shiseido to standardize chain terminals.

In 2007

In June, Shenzhen Yima and Pinocchio Clothing launched the first full-process solution project.

In June, Yima's third practical book "China Chain" was officially published.

the year of 2008

In February, Shenzhen Yima and Lenovo formed a strategic partnership to provide long-term services.

In March, Yima Lianshuo began to operate, forming two independent operating platforms: training and consulting.

In 2009

In February, Shenzhen Yima cooperated with Hong Kong Junmou Capital to provide capital services for old customers.

In March, Shenzhen Yima and Skyworth Group formed a strategic partnership to provide long-term services.

20 10 year

In March, "Chain Password" series of books and CDs were grandly published.

In April, Shenzhen Yima successfully held the "Top CEO Summit of China Chain Industry".

20 1 1 year

In April, Shenzhen Yima Shanghai Branch was established.

In September, Shenzhen Yima entered Yima Building.

10 Shenzhen Yima Beijing Branch was established.

65438+February Chain World magazine was founded.

2002 to present ~ ~

Successfully held 100 series of open classes on chain operation in China, providing professional consulting services for nearly 1,000 chain enterprises and benefiting enterprises all over the country. Teacher Ma is the popularization of "business model, management standard and enterprise organization form" in chain operation, the promoter of "six-dimensional management" in chain stores, the practitioner of "super management funnel" and the application of "management engineering method".

Nearly ten years' training experience in home appliance communication, home chain, shoes and clothing monopoly, cosmetics chain, catering chain, jewelry, watches and glasses, pharmaceutical chain, building materials decoration, retail chain, audio-visual books, automobile monopoly, agricultural chain and service chain. Therefore, it has its own main product systems and customers:

Training products

Consulting (dual-track model, best chain strategy and business model, chain replication and expansion, chain governance, chain business model innovation and strategic expansion, chain commercial real estate operation, chain capital operation innovation, chain information construction), OPP chain evolution theory, president class of building chain business empire, and practice class.

Consulting products

Chain case, planning password, clone password, special case, etc.

Service client

Lenovo Group, Suning Appliance, Electrician, Little Sheep Restaurant Chain, Beijing South Beauty, Sichuan Spicy Space, Beijing Laomo Jiujiu Food, Guangzhou Restaurant, Vienna Hotel Group, 7 Days Hotel Chain, Lighting, Shiseido, Shanghai Jinjian Hairdressing Chain, Shenzhen samit Hairdressing Chain, Henan Hairdressing, Shenzhen Feimanzhi Beauty Chain, French Ougeman Beauty Chain, Yi. Huang Hao Health Foot Massage, Zhou Dasheng, Golden Supreme, Diamond Family, Pearl, Oupai Cabinet, WeChat Business Group, Baiguoyuan, Anhui qiaqia, Sheng Xiang Floor, Dyson Building Materials, Xilaijian Medical Equipment, Neptune Star, Ertiantang, Chinaipu, Dr. Gui, Yutong Heavy Industry, Foshan Car E, Mosheng Auto Repair, Furuisi Auto Parts, Hebei Denso Auto Parts, Holiland Cake and other Belles.

As the first brand of chain consulting training in China, Yima, with its rich industry experience, extensive customer resources and successful practice close to the local market, helps customers to define their strategies, optimize their processes, integrate their systems, introduce innovations and enhance their overall competitive advantages, thus becoming a chain organization with outstanding performance. In the process of cooperation with well-known enterprises at home and abroad, such as Lenovo, Skyworth, Gome, Suning, Shiseido, Mingzhu, Hongdu, Aokang, Luolai, Shang Hui Group, etc., we gradually formed the chain practice experience with China characteristics, highly concentrated and refined the famous "dual-track model" at home and abroad, which brought gospel and hope to hundreds of millions of chain entrepreneurs!

Chain training is in the ascendant, and the double track of Yima is just the right time! Teacher Ma's "dual-track model" open class has benefited nearly 1,000 enterprises. There are systematic studies and original opinions on strategic planning of chain operation, selection and design of business model, construction of standardized operation system, implementation and supervision, etc. It has been highly recognized by students from all walks of life in the north and south of the Yangtze River!

Up to now, more than 30,000 China entrepreneurs from Chinese mainland, Hongkong, Taiwan Province Province, Korean, Vietnamese, Singaporean, Malaysian, American, German and other countries and regions have studied and practiced the dual-track model. In the process of using this model, 9.85% people have increased their operating profit by more than 300%; Operating profit increased by 200-300%, accounting for18.95%; Operating profit growth 100-200%, accounting for 56.32%; Operating profit increased by 50- 100%, accounting for 14%.