What should the hotel do on behalf of the operation?

After entering the OTA platform, optimize and improve the overall quality of your store through manual and technical intervention; The hotel list ranking, hotel rating, star rating and comments on these platforms are all the results of operation.

What is OTA?

What does the hotel regard OTA as? Some hotels regard OTA as an exploiter, some are platform middlemen, some are partners, and some are monopolists. No matter how you look at OTA, the reality is here and the hotel needs to face this fact.

Therefore, the author puts forward that only by using OTA well can we not rely on OTA.

Only by using OTA well can we not rely on OTA in the future, or use OTA as a supplement to the rental rate.

We regard OTA as a collaborator, and the collaborators here are not ordinary collaborators. For example, OTA is a water tower, and the source of tourists is water. When you need water, as long as you pay the water fee, the water is endless, but the water fee is a bit expensive. Sometimes, there will be "water shortage" in some markets, and money can't buy water, just like the off-season in some parts of our country.

What should OTA operations do?