Open the profit model of Yingchun wine monopoly

The profit model of Yingchun liquor monopoly is as follows:

1, group purchase. Group buying is the starting channel that high-end brands must give priority to when starting the market, and specialty stores are generally the mode that high-end brands of enterprises should give priority to when cutting into new markets.

Group buying is the main source to solve the profit model of specialty stores in a certain period of time. On the one hand, the group purchase goes directly to the terminal, and the franchisee has a large profit margin; On the other hand, the group buying ability of franchisees in specialty stores can realize the sales of products in the early stage, and the corresponding input-output ratio is higher than that for franchisees.

2. Other channels provide profit support. When the group buying market operates to a certain extent, generally speaking, firstly, franchisees' own group buying resources are basically used up; Second, when the market has a certain atmosphere.

In addition to continuing to tap the potential in group buying, enterprises can guide franchisees to gradually enter hotels, cigarette hotels, supermarkets and other channels, on the one hand, they can increase product sales; On the other hand, it can also provide new profit sources for franchisees.

3. Start company customization. Customization is also a kind of group purchase to some extent, but it can realize the directional control of some core units; On the other hand, the relationship is easier to maintain and the sales volume is more stable, so guiding customers to develop the unit customization market is also an important source to solve the profit model of specialty stores.

4. Other sources of profit. Specialty stores can derive functional products such as tea bar leisure, catering, chess room and so on. These functions are mainly to provide value-added services for target consumers, but for some non-target consumers, they can provide derivative products, such as tea and services, for specialty stores to increase profits.