Traditional Culture Encyclopedia - Hotel franchise - Difference between Family Cloud Series and Home Inn
Difference between Family Cloud Series and Home Inn
Different positioning brands:
Home Inn Cloud Series is the "cloud brand" of Home Inn, Subaiyun Hotel, Ruibaiyun Hotel and YunikHotel to be launched soon. This is based on the concept of diversified socialization, introducing a variety of intelligent products, making it a creative work with a brand-new concept.
Home Inn is a business hotel chain, established in 2002 and headquartered at No.24/KLOC-0, Cao Bao Road, Xuhui District, Shanghai. The company has four brands: Home Inn, He Yi Hotel, Motel Hotel and Four Seasons Hotel on Cloud.
As far as brand positioning is concerned, Jiayun series is higher than Home Inn.
Bai Ruiyun Hotel:
Bai Ruiyun Hotel is a brand-new hotel brand created by BTG Home Inn Group, which endows the hotel with individuality, freedom and diversified genes, and gives people who keep trying a wonderful thing of their own. Ripples drifted inadvertently in my sleep, and the brushes interweave into pleasing and different patterns. Ripples are subtle, although not as mighty as the waves, but they are also falling together, the essence is the same.
Baishiyun Hotel:
Brand story: poetry and distance are so wonderful and mysterious, with infinite hope, which people yearn for but can't get. Baishiyun Hotel is like a bridge connecting different moods in heaven and earth, making that yearning and warm heart a place to stay at your fingertips and let yourself experience it.
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