Small restaurant celebration plan

In order to ensure the smooth and successful work, it is often necessary to make a plan in advance, which is a written plan arranged from the aspects of purpose, requirements, methods, methods and progress. So how to make a scientific plan? The following is the small restaurant celebration plan I prepared for you, I hope it will help you.

Small Restaurant Celebration Scheme 1 I. Purpose of Restaurant Celebration

Increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Enhance the corporate loyalty and centripetal force of restaurant employees; Improve the service consciousness and work enthusiasm of all employees; Show the cultural background of the restaurant and further enhance the corporate culture of the restaurant; Increase restaurant sales and increase profits; Lay a good foundation for better development in 20xx.

Second, the restaurant celebration time

20xxxxx to 20xxxxx, * * 10 days.

Third, restaurant celebrations.

XXXX restaurant

Fourth, the participants in the restaurant celebration activities

Restaurant staff, new and old customers of the restaurant

Verb (abbreviation of verb) theme of restaurant celebration

Improve customer satisfaction, enhance employee cohesion and expand brand influence.

Content of intransitive verb celebration

I) external customer activities

1, discount promotion

1) launch a special dish every day, and don't repeat the sample every day.

2) Add some dishes according to the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;

3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.

Step 2 give gifts

There are plans to distribute souvenirs and small gifts for restaurant celebrations, so as to enhance the sense of closeness with guests and expand publicity. The restaurant uniformly prints some commemorative souvenirs, which are small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. , according to the table for distribution.

3. Lucky Draw-

12-2 1 Customers who spend more than 150 yuan on the day of the celebration can participate. Each store has two first prizes, and there are rewards.

2) Internal employee activities

1, service event

65438+February 65438+Before February, each store held a mobilization meeting; 13 to 22 waiters

2. Internal thesis writing-

Requirements: 1) The theme revolves around what happened in Weishan Lake Restaurant, which can be work experience, feelings, opinions, messages, etc. 2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable. 3) The deadline is September 18. I hope all the staff will contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.

Seven. Promotion of celebration activities

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. Restaurants should make their own market positioning and target customer orientation reasonably according to the characteristics of different media and different media audiences, and choose media to put advertisements reasonably, so as not to unilaterally pursue coverage and cause waste of advertisements.

1) External advertising promotion of restaurants

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

2. The newspaper Southern Metropolis Daily and Guangzhou local TV station should also carry out publicity.

3. Distribute leaflets.

4. Online promotion (electronic coupons, etc. ).

2) product promotion of restaurants

1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.

2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat.

Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.

3) Promotion of corporate culture in restaurants

1. Take the restaurant celebration as an opportunity to publicize the corporate culture of the restaurant to consumers and enhance the influence of the restaurant among the target consumers. 12-2 1 During the celebration, a large-scale publicity board will be set up to post the slogan of the restaurant spirit, pictures of Guangzhou scenery, the production process of hot pot, pictures of the restaurant, messages from restaurant staff, etc. , so that customers can put

2. The atmosphere of the restaurant lobby, including lighting, sound, posters, POP, etc.

Eight, restaurant celebration venue layout

I) preparation of site layout conditions

Hydrogen balloons, banners, restaurant mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.

2) The on-site effect outside the restaurant

Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building

3) In-store live effect of the restaurant

The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; All kinds of publicity materials in the restaurant are very beautiful; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.

Nine. cost budgeting

1, hydrogen balloon 1500 yuan.

2. souvenir 1000 yuan

3. Banner 200 yuan

4, promotional materials poster 500 yuan

5. A one-day trip to Guangzhou costs 2200 yuan.

6. Internal competition 1650 yuan

7. Advertising fee 10000 yuan.

8. Total 17050 yuan.

X. effect analysis

1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve the visibility and reputation of the restaurant.

2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees in this restaurant can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase restaurant turnover through promotion.

This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.

Small restaurant celebration program 21. Consumers' incentive rights:

Where you consume the following varieties (any one) 1 copy, in addition to other corresponding discounts or coupons, you will be given a 1 5 yuan voucher;

Where you consume 2 copies (any one) of the following varieties, you will be given 2 5 yuan vouchers in addition to other corresponding discounts or coupons; By analogy, the top is not capped:

38 yuan Steak Package, 38 yuan Fashion Fruit platter (large plate), pizza above 38 yuan (inclusive), yogurt ice cream above 38 yuan (inclusive), 32 yuan Business Elite Package, 48 yuan Romantic Couple Package, 48 yuan Great Wall Dry Red, 58 yuan Dynasty Dry Red. If you spend more than one table in 30 yuan, you will get a 10 yuan voucher. If you spend more than one table in 50 yuan, you will be given 1 20 yuan voucher. If the consumption per table exceeds 150 yuan, give away 1 VIP card. Give our store 1 VIP card if you spend more than one table in 300 yuan; Per capita consumption reaches the value of 35 yuan as a gift. 38 yuan 1 box (including 20 bags) or 1 earl grey (or English morning tea) imported 8-inch pizza.

Accumulated consumption in 300 yuan within one month, give us a vip card 1. Accumulated consumption in 500 yuan within three months, giving our 1 VIP card, 38 yuan 1 box (including 20 bags) of Canadian imported earl grey or English morning tea. There are bonus rights and interests in spending at lover card stalls, business card stalls and street view card stalls:

The lovers' stalls on the first floor, the business stalls on the second floor and the street view stalls are all located in 88 yuan, and the per capita consumption reaches 32 yuan, giving away MaiQuan or snacks with a value of 10 yuan. Consumer surprises and bonus benefits: the first customer (table) who enters the store every day enjoys a 28% discount on the whole order (except the special price), and can also enjoy 3 yuan MaiQuan and 4 yuan MaiQuan1for free; The first customer (table) who enters the store every day can enjoy a 20% discount on the whole order with our vip card (except the special price), and can also enjoy 3 yuan MaiQuan and 4 yuan MaiQuan 1 for free.

Second, the prize right:

Every national holiday (one day of New Year's Day, three days of Spring Festival, three days of Labor Day and three days of National Day), XXX Fashion Restaurant will hold discount activities (customers who come to the store for consumption within a specified period of time will be given discounts or other preferential treatments, which will be subject to the current promotion plan of the holiday).

Father's Day, Mother's Day, Halloween, Christmas, Valentine's Day and other traditional Western festivals; Traditional festivals in China such as Dragon Boat Festival and Mid-Autumn Festival; International festivals such as International Women's Day; During the May 4th Youth Day and other domestic festivals and anniversaries, XXX Fashion Restaurant holds large-scale preferential activities (customers who come to the store for consumption within a specified period of time will be given discounts or other discounts, subject to the current promotion plan of the festival).

During the winter and summer vacations (the winter vacation promotion is generally before the Spring Festival 1 month, subject to the actual promotion date and time; Summer vacation promotion usually lasts for 2 months, and it is scheduled from July 9 to September 9 every year. ) Guests who come to the restaurant with a teacher's ID card or a student's ID card and their per capita consumption reaches 25 yuan will be given 2 3 yuan MaiQuan for each table.

Third, promote the rights and interests of prizes:

In order to thank customers for their love, XX Fashion Restaurant has actively held a series of promotion weeks and food weeks. Every promotion introduces the fashionable and innovative food and traditional and classic world mainstream food products of XX Fashion Restaurant to gourmets and food lovers. The special offers of Global Mainstream Food Promotion Week are as follows:

The first week of each month is MaiQuan Promotion Week, the second week is Yogurt Ice Cream Promotion Week, the third week is Pizza Promotion Week, and the fourth week is lavazza Coffee Promotion Week. This activity starts from the promotion week of yogurt and ice cream on July 9th, 20xx, and is repeated once a month (that is, if the individual month is five weeks, the fifth week is MaiQuan promotion week; And so on), each promotion week is limited to Monday to Friday. During the promotion week, all promotional products are discounted or given away, and our vip card holders enjoy preferential discounts and upgrades (see the announcements of each promotion week or the Consumer Rights Handbook of XXX Fashion Restaurant for details). Every promotion week has a full-day discount day, and Monday, Tuesday, Wednesday and Thursday of each month are guaranteed to be full-day discount days, including:

8.8% discount on all orders on Monday of MaiQuan Promotion Week (except special price); Yogurt ice cream promotion week is 8.8% off all day on Tuesday (except special price); Pizza promotion week is 8.8% off all day on Wednesday (except special price); Lavazza coffee promotion is 18.8% off the whole order on Thursday (except the special price). On the whole discount day of the promotion week, you can enjoy the special discount of upgrading to 20% with the "×××××××" VIP card. On the day when the whole promotion week is discounted, the first guest (table) who enters the store can enjoy a 20% discount on the whole order (except the special price), and the first guest (table) who holds the "×××××" VIP card can enjoy a 30% discount on the whole order (except the special price). Each guest sells a single item outside 20 yuan, and gives away 2 MaiQuan for a single consumption. Tea time (14: 00— 16: 00) is presented to each guest 1 MaiQuan. One-time purchase of MaiQuan whose settlement amount is over 20 yuan, in addition to the corresponding preferential treatment, also gives two MaiQuan. One-time purchase of MaiQuan with settlement amount over 58 yuan, in addition to enjoying the corresponding preferential treatment, you will also be given two 3 yuan MaiQuan.

One-time purchase of MaiQuan, when the settlement amount reaches 88 yuan, in addition to the corresponding discount, you will also be given a "×××××××" VIP card 1 piece. If you spend 150 yuan at one table, in addition to giving 1 VIP cards to our store, you will also give MaiQuan with the value of 10 yuan. During the promotion week, promotional offers and special promotions in MaiQuan are: 10: 00- 19: 00, 10% discount in MaiQuan, 20% discount in MaiQuan19: 00-20: 00, and 20: 00-2100 in MaiQuan. During the non-MaiQuan promotion week, MaiQuan has a 30% discount every night from 21:00 to 23: 00. Guests holding our vip card can enjoy discount upgrade treatment during the promotion week in MaiQuan (for example, 10% discount for sales in MaiQuan from 10: 00 to 19: 00, and 20% discount for ordinary guests; And so on, 50% off the top).

2. Program of Yogurt Ice Cream Promotion Week: Where the consumption per table exceeds 150 yuan, in addition to our vip card, we will also give 1 original yogurt ice cream. Every order for 38, 39 yuan ice cream, in addition to the corresponding discount, also give 1 piece of MaiQuan, 5 yuan. Anyone who orders 25 yuan ice cream will receive 1 piece of 4 yuan MaiQuan in addition to the corresponding discount. Anyone who orders ice cream below 20 yuan will receive a MaiQuan 1 ice cream 3 yuan in addition to the corresponding discount. During the promotion week, you can buy any ice cream at a price of 8.8%, and guests with our VIP card can enjoy a 20% discount on upgrading. Anyone who spends more than 150 yuan at a single table will be given an 8-inch special pizza in addition to our vip card. When a table is full of 300 yuan, in addition to our vip card, we will also give a special pizza of 12 inch. During the promotion week, customers can enjoy a 20% discount on any pizza (except the special price), and customers with our vip card can enjoy a 20% discount (except the special price).

4.lavazza coffee promotion week activity plan: When a single table consumes 150 yuan, we will give lavazza (large cup) 1 cup in addition to our vip card. Lavazza coffee promotion week afternoon tea time (1 4: 00-16: 00) reaches 88 yuan, and gives away1cup lavazza (large cup).

Where you order 1 cup lavazza, give 1 cup 3 yuan MaiQuan; Anyone who orders 2 cups of lavazza will receive 2 cups of 3 yuan MaiQuan; Anyone who orders 3 cups of lavazza will be given 3 cups of 3 yuan MaiQuan; And so on, the top is not capped.

Analysis of the overall promotion strategy of the small restaurant celebration plan III: According to the present situation of xx catering industry, Zhangjia Old Home is a characteristic restaurant with Sichuan cuisine as the mainstay in the eyes of consumers, and it is unique in the same industry in terms of decoration style and food taste. The profoundness of Sichuan cuisine and the affinity of the name of Zhangjialaoyuanzi restaurant highlight the theme of this promotion-a strong catering culture atmosphere drives a strong catering promotion atmosphere. A series of theme activities run through the whole promotion activity, interacting with the target consumers and achieving the ideal promotion effect.

Promotion strategy one, soft text plus hard work

Since the first anniversary of the opening of the Zhangjia Home for the Aged, the main line of publicity is the business purpose of the whole restaurant, which runs through the restaurant's service commitment to guests, the cultivation of staff's service quality, the requirements for food quality and the customer's feedback to the restaurant as auxiliary publicity, and appears in the media. It kicked off the promotion.

Strategic focus: 1, try to appear in the media in the form of non-advertisement, preferably in the form of this newspaper or newsletter. 2. Try to describe the publicity content in the tone of a third party, so that readers have credibility, and the publicity content fed back by consumers can be better based on the experience of real customers. May wish to list the customer's name, work unit, etc.

Promotion strategy 2. Thematic interaction.

1, activity plan: Choose the favorite restaurant of xx people.

Purpose of the activity: Metaphor the characteristics of the old courtyard of Zhangjia, and enhance the restaurant's popularity.

Interactive form: in cooperation with xx Catering Association, list the famous hotels and restaurants in xx area 10, let consumers vote through SMS and website, and draw the lucky ones to give prizes.

2. Activity plan: collect the names of the specialties of Zhangjia Old Yard.

Purpose of the activity: to create news effect and highlight the characteristics of restaurant dishes.

Interactive form: list the main ingredients, main ingredients and practices of the main specialties of Zhangjia old people's home in the media. Let consumers give appropriate names according to the color, aroma and taste of dishes. And once the restaurant has adopted this dish, it has been using the name of the dish. And set up awards to reward participants, or consumers who win prizes in the future can come to Zhangjia Old Yard to consume this dish for free.

3. Activity plan: collect xx diners' favorite dishes.

Purpose of the activity: to create news effect and highlight the importance of Zhangjia Courtyard to consumers.

Interactive mode: Collecting xx diners' own special dishes or favorite dishes through various media requires originality, certain nutritional balance coefficient and cooking feasibility. Winners can get prizes and make the actual dishes in the old courtyard of Zhangjia. Moreover, the finalists have the right to name or give away the dish for free.

Promotion strategy three. Friendly hospitality

Although traditional promotion methods should be avoided in this promotion, some practical promotion methods can be used.

1. gifts: the restaurant should have special small craft gifts to commemorate the anniversary celebration, so that customers can not only enjoy the advanced atmosphere, but also get amazing gadgets when eating in the Zhangjia old home. It can not only play a propaganda role, but also improve our level. In the distribution, gifts can be matched according to the consumption level, but special people need to be responsible.

2. Establish and collect tourism personnel files, such as birthdays of leaders of municipal committees, company anniversaries, leaders' wedding anniversaries, etc., and then send congratulatory letters in advance to strengthen contact with diners, so as to have a group of stable customers. It can be calculated that if there are 5,000 tourist stalls and there is a dining opportunity once a year, then there are 5,000 times a day = 13.8 times, and the attendance probability is one fifth, so there are 2-3 tables of tourists every day.

3. After-meal service: In addition to gifts and coupons, guests can arrange one or two people to wash their cars for free (with meal coupons or other procedures). Although it is a trivial matter, it can reduce a lot of trouble for the guests, thus increasing the impression of the guests and creating better benefits for the hotel.

Promotion strategy four. Media integration

Advertising strategy is very important to the success of any activity planning. According to the effective arrival rate of xx advertisements, the order is: newspaper, outdoor, radio and television. So the advertising density ratio of this activity is: newspaper 50% outdoor 20% broadcast 20% TV 10%.

Small restaurant celebration program 4 I. Activity mode:

1, mode of supply: guests who spend money in Shu Jiuxiang can enjoy buying three bottles of ultra-pure snowflakes and get a free bottle; We'll buy three and get one free, and the rest, including the bottle cap fee, is still there.

2. Activity mode: Guests who purchase 3 bottles of Snow Ultra-pure beer can enjoy a bottle of Snow Ultra-pure beer; Provide wine storage service during the event;

Second, the activity objectives:

Increase the sales of Snowflake ultra-pure beer, and take this opportunity to carry out in-store celebrations;

Third, the relevant preparatory work:

1, a poster in the store and a waiting area on the X display;

2. Personnel preparation: related product training and promotion training for waiters;

3. In-store WeChat promotion;

4. Prepare evaluation materials related to activities;

Four. Activity budget:

1, poster and X-frame production fee 200 yuan;

Effect evaluation of verb (abbreviation of verb);

1, the proportion of ultra-pure snowflakes consumed by guests increased by more than 20%;

2. The guests who participated in the activity were 80% satisfied with the survey of this activity in the store;