Traditional Culture Encyclopedia - Hotel franchise - Brochure typesetting template-How to typeset and design a -1P brochure

Brochure typesetting template-How to typeset and design a -1P brochure

how to make a brochure design template?

brochure design is an important and challenging task, which needs to be completed by combining many factors such as brand recognition, information transmission and visual arts. The following Zhonghui Design provides several basic steps to help you create an effective and attractive brochure.

1. Determine the target and audience

First, you need to know who your target market is. This can help you to determine the key information content, set the details such as the expression order of alternative perspectives or the way of developing ideas on the page, and set some moving, profound and ready-made language or image elements to attract their interest, so as to achieve the publicity effect more easily.

2. Make an outline

Before entering the specific production, you have to set up an infrastructure and theme clues to successfully run through it, and design a detailed outline to summarize the whole brochure structure. This includes basic data details such as the length and number of pages, a brief introduction to the core information conveyed by each page, and the layout of words and pictures. In this way, the expected detail options and their advantages and disadvantages will be grasped in real time before the specific design begins.

3. Create visual effects

Use creative visual effects to shape your brochure into a work of art that can arouse people's interest and attention. Try to follow the simple and generous design principles and brand color matching principles to make it more attractive visually. At the same time, put some highlighted and emphasized information where readers can see it as soon as possible.

4. keep the theme thread

make sure that your brochure structure can keep the theme thread throughout the design and always pay attention to the information you express. This not only helps to achieve visual coordination, but also makes the design plan more loyal to the original thoughtful design ideas, thus enhancing internal compatibility, format legitimacy and fluency.

5. Avoid over-design

As a well-crafted image representative, the brochure must be in line with the medium-and long-term development plan and activities of your enterprise. Even if some transitional complex elements can improve the visual appeal, if these elements can't even effectively meet the propaganda content, they will leave the audience with feelings of no practical value. Therefore, you should strive to create a balance between visual appeal and language logic, so as to reach the hearts of the expected audience in time.

In short, a successful brochure needs to properly combine interactive methods and language and visual arts to realize its function as a brand image display tool. By designing an easy-to-understand layout, using a color scheme and font style suitable for the event, and keeping the correct proportion, you can improve the corresponding feedback and imagination without sacrificing quality.

Zhonghui Design Original Brochure Design Works

The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and there are many design cases. I hope I can help you. How to typeset the brochure of 1P

Zhonghui Design (a professional album design company) Answer:

The typesetting of the brochure is very important for the publicity effect. Here are some typesetting techniques:

Clear theme: A brochure should focus on a clear theme, put it in the most conspicuous position, and highlight it with bold or colorful fonts.

be concise: use short and easy-to-understand language in the text, and don't use too many technical terms and difficult abbreviations. At the same time, avoid crowding too much information on one page and keep the page clean and generous.

color matching: choose attractive color matching to highlight the theme of the brochure and attract readers' attention. However, you also need to be careful not to use too many or too dazzling colors, so as not to affect the reading experience.

Picture illustrations: Inserting some pictures and illustrations can make the brochure more lively and interesting, and attract readers' attention. However, it is also necessary to pay attention to the selection of high-quality, theme-related pictures and illustrations, and not to pile up too much.

sense of typesetting hierarchy: adopt appropriate font size, color and format, and reasonably typeset according to the content hierarchy, so that readers can browse and master information quickly.

Pay attention to the layout ratio: the layout of each page should be allocated reasonably, so as to ensure the proportion coordination between elements such as text and pictures.

Headlines are prominent: In order to attract readers' attention, titles need to use a larger font, and even different colors or fonts can be used to emphasize their importance.

through the theme: the whole brochure should be through the theme, with clear content structure, certain logic and coherence, which can make people fully understand the products or services.

how to typeset the 1p brochure of Zhonghui Design Album Design Works

Zhonghui Design (a professional brochure design company) Answer:

Brochure is a common tool in enterprise marketing, and excellent typesetting design can make the brochure attract the attention of the target audience, thus better conveying enterprise information and ideas. The following are some basic elements of brochure design and typesetting:

1. Determine the page number of the catalogue: the most important part is to choose an easily recognizable style and add uniform colors and fonts to match all the page numbers.

2. Balanced white edge and space control: appropriate spacing makes the layout transparent and natural; Aesthetic principles and grid dividing lines are adopted to make the contents of different modules in place neatly, to avoid the pages being too miscellaneous and to give viewers comfort; At the same time, it is necessary to grasp the proportion of single page and consider the integrity of the overall situation while focusing on details.

3. Reasonable font selection: Unless there is a clear special reason, a simple Song style or regular script type will be more suitable for brochure design. The balance of these two font sets shows classic character, and the initial stage of routine activities is appropriate. It is suggested to add creative decorative words to the target group with diversified tastes to show differentiation.

4. Image interpretation and text matching: Don't forget to match the images after the layout is selected. Appropriate use of eye-catching pictures or appliances in the brochure will help highlight the brand core and enhance the information attraction and readability. After that, when designing words for each theme, we should select inspiring and infectious narrative descriptions according to the content of the pictures, and it is even better if we can add novel, creative and practical expressions.

5. consider the use of color according to the overall style: let the brochure have a unified overall visual effect, and choose the main and auxiliary colors according to the brand foundation and its positioning. Reasonable use of color can produce visual impact and penetrate and convey the deep information of publicity; Make sure that the colors are fresh and appropriate, and adjust them properly. It is better if you choose the colors with strong contrast wisely.

In short, the goal of brochure typesetting design is to make it easy to read and attract viewers. When designing, it is necessary to consider readability, aesthetic principles, customer needs and brand image, coordinate and select materials properly, so that the brochure can really play a marketing role.

Zhonghui Design Original Brochure Design Works

The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company, hoping to help you.