Traditional Culture Encyclopedia - Hotel franchise - There is a bottle of perfume, I don’t know what brand it is. VASTO FRANCE

There is a bottle of perfume, I don’t know what brand it is. VASTO FRANCE

The VASTO brand is a luxury brand originating from the VASTO town in the Abruzzo region of Italy. It integrates the history, culture, life culture and seaside leisure culture of the VASTO town and creates a new concept of clothing culture. . The VASTO brand is positioned as a high-end luxury brand, advocating "luxury artistic life", and is in line with the characteristics of the VASTO aristocracy's "luxury nature", yearning for "artistic life", pursuit of "maximalism" and "warm and hospitable" character. The VASTO brand officially entered China in 1992. After thorough research on the Chinese market and Chinese consumers, it launched products and business strategies suitable for China's national conditions, thus maintaining a consistent pace of development with China's rapidly growing economy. So far, VASTO has set up 120 outlets in major first- and second-tier cities across the country. The types of outlets include: hotel stores, airport stores, department stores/mall specialty stores (counters), and independent flagship stores (ground stores). VASTO's outlet construction fully considers the shopping needs of high-end consumers, reflecting the distinguished status of customers in store settings, store decoration, product display, personnel services, etc., allowing customers to gain a brand new shopping experience during the shopping process. In 2002, the brand's quarterly magazine of the same name "VASTO" was officially released, marking that the brand concept of "luxury artistic life" has become the focus of brand communication, and VASTO has begun to move towards the era of "managing life culture". In 2007, the VASTO brand officially launched Swiss watches, French perfumes, French high-end writing instruments and other high-quality products in the Chinese market, realizing the brand's transformation from a high-end clothing brand to a comprehensive luxury brand.