The country has begun to compete for tourists: Scenic spots are competing to free tickets, and many cities are selling tens of millions of cultural and tourism consumption coupons

As domestic tourism demand is gradually released, many places have issued invitations for "free" tickets in order to seize the travel "window period" during the New Year's Day and Spring Festival holidays, and some provinces and cities have launched the first discounted tickets of the year.

In addition, in order to activate the willingness of citizens and tourists to consume cultural tourism and promote the healthy development of inter-provincial travel, cross-city travel, and local travel markets, many places have joined the army of issuing consumer coupons. Previously, the write-off rate of consumer vouchers issued by Hainan Province and Chengdu City, Sichuan Province was as high as over 95%.

The write-off rate of cultural tourism consumption vouchers is as high as over 95%

From January 13th to February 10th, Yichun, Jiangxi Province will start the "money-spreading" mode every Friday. On January 13, Yichun launched the first round of 10 million yuan in consumer vouchers, including 2 million yuan in cultural and tourism vouchers and 8 million in business vouchers. The scope of use includes tourist hotels, B&Bs, resorts and their hot spring products, scenic spots, rural tourist spots, travel agency route products, and specialty food experiences, etc.

Between January 11 and February 11, Xiamen City, Fujian Province issued 7 million yuan in Xiamen cultural tourism consumption coupons for the New Year, totaling 35,000. If you purchase hotel and guesthouse accommodation products above designated size in Xiamen City that are eligible for consumption coupon subsidies on the designated platform, you can enjoy an instant discount of 200 yuan when placing the order and paying.

Between January 6 and February 20, Zhengzhou City, Henan Province *** issued 20 million yuan of cultural tourism consumption coupons, of which 5.5 million yuan was issued in the "Union QuickPass APP", and "Meituan" APP" distributed 5 million yuan, Ctrip Group distributed 4.5 million yuan, "Fliggy APP" distributed 4 million yuan, and Zhengkai Tourism Annual Card provided a subsidy of 1 million yuan.

Starting from January 11, the Macau SAR Tourism Bureau and Meituan have launched a "50% off hotel coupon", with a maximum discount of 866 yuan when booking a hotel in Macau. Mainland consumers can receive it through the Meituan App.

After successful collection, the consumption coupon will be automatically placed in the user's account. During the event, tourists can place orders for hotels and other products on the Meituan platform. If the unit price of the product reaches the discount threshold and the system prompts that there are optional consumption coupons, they can enjoy the discount. "Hotel 50% off coupon" can be used to deduct up to 200 yuan. The "50% off coupon" can be used at the same time as the "stacked coupon" for friends' assistance. The stacked coupon for completing the friend's assistance task can save up to 666 yuan when staying in the hotel for three consecutive nights or more.

On January 12, according to the Chengdu Municipal Bureau of Culture, Broadcasting and Tourism, Chengdu will issue the second phase of 5 million yuan consumer coupons "Fireworks Warm the Winter, Travel to Chengdu with Peace of Mind" cultural tourism consumer coupons to tourists across the country. The Chengdu Municipal Bureau of Culture, Tourism and Culture will issue the second phase of 5 million yuan in cultural tourism consumption coupons to tourists across the country at 12:00 on January 13. This consumption voucher covers tourist categories such as tickets to scenic spots, hotels and B&Bs, and vacation routes, and covers the peak tourist seasons such as the Spring Festival and winter vacation.

Previously in December 2022, the Chengdu Municipal Bureau of Culture, Tourism, Culture, Tourism and Tourism had issued the first phase of 5 million yuan "Fireworks Warm the Winter, Safe Travel in Chengdu" cultural tourism consumption coupons to tourists across the country, with an actual write-off amount of 480 million, the overall write-off rate reached 96.03. During the verification period, it attracted a total of 94,000 tourists, formed an order amount of 16 million yuan, and drove total tourism revenue to more than 80 million yuan.

According to the Hainan local media Nanguo Metropolis Daily, since the second half of 2022, the Hainan Provincial Department of Tourism has issued 53 million yuan in tourism consumption vouchers, planned and held hundreds of tourism promotion activities, and guided and encouraged the province Scenic spots, hotels, tourism complexes, duty-free shops and other market entities have launched rich product packages and gone all out to stimulate tourism consumption. During the New Year's Day holiday, Hainan Province received 1.0168 million tourists and achieved total tourism revenue of 1.503 billion yuan.

Data show that as of the end of the event on December 31, 2022, the write-off rate of Hainan tourism consumption vouchers reached 95.3, and the market drive ratio was 2.33, which has effectively promoted the accelerated recovery of Hainan's tourism industry.

Suzhou Humble Administrator's Garden

The first wave of free tickets

In the "free ticket wave" launched by the "free shipping area", 73 state-owned scenic spots in Suzhou Admission is free, and admission to the Humble Administrator's Garden, Lion Grove, Zhouzhuang, and Yuyang Mountain is free; 41 scenic spots such as Qiandao Lake, Xixi Wetland, and Liangzhu Heritage Park in Hangzhou have free first-line admissions until the end of March; Wenzhou , Shaoxing, Tonglu and other places also issued ticket-free invitations.

According to news from the Suzhou Municipal Culture, Radio, Television and Tourism Bureau on January 10, during the 2023 Spring Festival, 73 state-owned scenic spots in the city will be open for free. During the event, all scenic spots will continue to take real-name reservations for visits and tours, and citizens and tourists need to make reservations 1-7 days in advance.

According to the Hangzhou Municipal Culture, Radio, Television and Tourism Bureau, starting from New Year’s Day in 2023, Hangzhou’s tourism enlargement plan: free first-class tickets for state-owned and some non-state-owned A-level scenic spots, including the well-known West Lake Scenic Area and Xixi There are 41 scenic spots including Wetland, Liangzhu Heritage Park, Qiandao Lake, Daming Mountain, Tianmu Mountain, Huanggongwang Retreat, Yaolin Wonderland, Qili Yangfan, etc., which will last until the end of March.

The scenic spots belonging to Hangzhou West Lake Scenic Area: Yuewang Temple, Huanglong Cave, Feilai Peak, Guozhuang, Santan Yinyue, Qianwang Temple, Mulan Mountain Tea Garden, Chenghuang Pavilion, Yuhuang Mountain, Wansong Academy, 17 fee-based park attractions, including the Liuhe Pagoda, Hupao, Yunqi, Botanical Garden, Zoo, Children's Park and Hu Xueyan's Former Residence, implement a first-pass ticket-free policy for domestic and foreign tourists.

Tickets for 38 state-owned scenic spots in Wenzhou are free during the Spring Festival holiday, and 58 scenic spots are free for medical staff across the country in the first quarter. According to news released by Wenzhou on January 11, the Culture, Radio, Television and Tourism Bureau of Wenzhou City, Zhejiang Province recently issued the "Notice on Carrying out Ticket Discounts for Wenzhou A-level Scenic Areas." According to the notice, Wenzhou City’s cultural and tourism department will launch ticket discounts in scenic spots across the city from now until the Spring Festival.

The notice clearly states that a total of 38 state-owned scenic spots in Wenzhou offer free tickets to tourists from all over the country during the Spring Festival holiday; 58 scenic spots offer free tickets to medical staff across the country in the first quarter. At the same time, the notice encourages private scenic spots to introduce preferential measures for tourists and medical staff.

Songshan Star Observatory

In Henan, which nurtures the culture of the Central Plains, according to news from the Zhengzhou Municipal Culture, Radio, Television and Tourism Bureau on January 12, from January 3 to January 20, All open attractions in Songshan Scenic Area are discounted at half price; Shaolin Temple Resident Hospital, Tallinn, Erzu Temple, Bodhidharma Cave, Sanhuang Village, Shaoshi Que, Taishi Mountain, Laojun Cave, Songyang Academy, Fawang Temple, Attractions such as Songyue Temple Pagoda, Huishan Temple, Qimu Que, Zhongyue Temple, Star Observation Deck, Luya Waterfall, etc. are participating in the ticket discount; Chuzu Temple, Yongtai Temple, etc. are temporarily closed and will not participate in this ticket discount.

During the promotion period, in the official Douyin account live broadcast room of "Songshan Shaolin Scenic Area", from 9:00 to 11:00 every day, the three major scenic spots of Songshan Shaolin, Songyang, and Zhongyue launched a "0.99 yuan ticket purchase" activity. Each scenic spot has 99 places available every day.

According to the Luoyang Municipal Culture, Radio, Television and Tourism Bureau, the reservation channel for limited free tickets for 52 A-level tourist attractions in Luoyang has been opened at 0:00 on December 31, 2022. Citizens and tourists can make reservations within 7 days through the "Luoyang Tourism" and "Enjoy Luoyang Official" WeChat public accounts, including Longmen Grottoes, Laojun Mountain, White Horse Temple, etc. 52 hotels in Luoyang City from January 1 to January 31, 2023 There are limited free tickets for first-class scenic spots. After the reservation is successful, you can enter the park for free with the QR code voucher you received.

Citizens and tourists can reserve limited free tickets within 7 days through the "Luoyang Tourism" and "Enjoy Luoyang Official" WeChat official accounts, including Longmen Grottoes, Laojun Mountain, Baima Temple and other 52 A-level scenic spots in Luoyang City. After the reservation is successful, you can enter the park for free with the QR code voucher you received.

In Shanxi Province, which is rich in cultural heritage, in order to support the resumption of work and production in scenic spots, the Shanxi Provincial Department of Culture and Tourism and the Provincial Department of Finance jointly launched the first ticket discount activity for A-level scenic spots in the province to encourage A-level scenic spots in 2023 The first discounted tickets of the year are available for online pre-sale from January to June.

The Shanxi Provincial Department of Culture and Tourism announced the list of scenic spots for the province’s first ticket discount event in 2023. There are 106 scenic spots in total, including 7 5A-level scenic spots and 66 4A-level scenic spots participating in the event. , the discount on the first ticket ranges from 10% to 20% off. 5A-level scenic spots participating in ticket discounts include Dai County Yanmen Pass, Pingyao Ancient City, Jiexiu Mianshan, Imperial City Xiangfu, Yunqiu Mountain, Hukou Waterfall, Baquan Gorge, etc., as well as Qiao Family Courtyard, Xuankong Temple Scenic Area, Jinci Temple, etc. Among the well-known scenic spots, the discount on tickets for Yunqiu Mountain is 25% to 75% off, the Baquan Gorge is 50% off, the Hukou Waterfall is 40% off to 20% off, the Yanmen Pass is 20% off, and the remaining 5A-level scenic spots are 50% off to 20% off.

Tibet Norbulingka

On the Qinghai-Tibet Plateau, from January 3, the Potala Palace and Norbulingka in Tibet will reopen and can be visited free of charge.

According to the official platform of the Potala Palace, the Potala Palace will resume opening to the outside world on January 3, 2023, and according to the Tibet Autonomous Region Tourism Development Department’s preferential policies for the fifth round of “Winter Tour to Tibet” According to the policy, free admission will be implemented from January 1 to March 15, 2023.

According to the Norbulingka Management Office of the Tibet Autonomous Region, Norbulingka will reopen from January 3, 2023 to March 15, 2023. During the "Winter Tour in Tibet" event, Norbulingka Admission is free. In order to strictly implement the national and autonomous region regulations on time-sharing for visitors to tourist attractions during the epidemic, the number of tourists received in the region during the "Winter Tour in Tibet" is strictly controlled at 5,000, and the number of tourists from outside the region is strictly controlled at 5,000.

Earlier, on the afternoon of December 13, 2022, at the press conference of the 2022 "Winter Travel to Guizhou" preferential event, the Guizhou Provincial Department of Culture and Tourism introduced that from December 16, 2022 to 2023 During February 28, tourists traveling to Guizhou can enjoy free admission to tourist attractions, 50% off self-driving tickets, 50% off accommodation, and 50% off travel products.

Among them, the free ticket content is: During the event, if you make a free reservation through the "One Code Tour Guizhou" platform, you can enjoy free first-pass tickets at 377 A-level scenic spots in the province. Participating scenic spots include all 9 5A-level scenic spots and 95 4A-level scenic spots including Huangguoshu Scenic Spot, Libo Zhangjiang Scenic Spot, and Qingyan Ancient Town Scenic Spot. Accommodation will be reduced by half during the event. 150 star hotels and 104 grade B&Bs will receive a 50% discount on the listed price, including 8 five-star hotels, 64 four-star hotels, and 1 national Grade A B&B.

From December 1, 2022 to February 28, 2023, more than 160 scenic spots in Guangxi will launch the first ticket discount measures. Among them, Nanning Qingxiu Mountain Scenic Tourist Area, Guangxi Bagui Pastoral, Nanning Zoo, etc. have launched the first ticket discount for national tourists; Guangxi Medicinal Botanical Garden, Liuzhou Junwu Forest Park, Hezhou Shenxian Lake, etc. have launched the first ticket for national tourists. Approximately 30% off discount; Hechi Nandan Geyasi Valley Scenic Area, Chongzuo Daxin County Lao Kapok Scenic Area, Zuojiang Huashan Rock Painting Scenic Area, Tiandeng County Tianjiao Paradise, etc. offer free first-class tickets to tourists from all over the country.

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