The booking price of 8 hotels in Ctrip is higher than the retail price. What is the purpose of differential pricing?

Shanghai Consumer Protection Committee released the news about the price comparison between OTA platform and hotel. After a series of investigations, they found that only 38.3% of the hotels booked on the OTA platform were lower than the store price; Among them, 28.3% is similar to the store price; 33.3% of OTA prices are higher than those of specialty stores.

There are only three reasons. First, the OTA platform wants to make money, and they have obtained pricing power in some aspects; Second, hotels set their own prices, some to deceive consumers who don't know the actual situation, and some to ensure the best store prices; Third, there are many agents or platform rooms in the middle, which can be priced directly online. Simply put, someone wants to make money, which may be a platform, a hotel or an agent.

1, OTA platform pricing and retail price The so-called OTA platform is an online travel platform, which probably refers to network software with online booking function. There are many such softwares, and they are also the most commonly used softwares in life. However, this kind of software is often reported for killing. A person often uses the same software, and the use price may exceed the normal price.

In addition to killing, there is another problem on the OTA platform, that is, the network pricing of many hotels is much higher than the store price. This situation often occurs in luxury hotels. Depending on the number of days, the gap may be several hundred a day, or two or three thousand.

2. The platform wants to make money. There are two ways for the platform to make money by raising prices. One is to go directly to the private room, get some hotel rooms and sell a vest. Pricing is in the hands of the platform. Now people travel by looking at the platform. You don't necessarily ask when you arrive at the store, and you can earn a lot under big data.

The second is to deliberately not update the information. Many hotels will deliberately lower the price at night. And some platforms use this time period to deliberately not update and keep the original price.

3. Hotels and agents In addition to platforms, some hotels also want to make money. Their pricing strategy is generally the best retail price, and online pricing is not so important at this time. In addition, there are agents. Some people will earn the difference between customers and hotels, deliberately occupy rooms and raise prices. There are a lot of such news on the internet, and many people have been cheated.

There is only one way for ordinary people to avoid this situation, and that is to download multiple OTA platform software. The pricing of major software is different, and the cheapest or closest one can often be found through price comparison. If you realize that the platform and the hotel do not cooperate, you can only complain. Although the possibility of refund is high, it will waste a lot of time.