Traditional Culture Encyclopedia - Hotel franchise - Sunac asked Wanda to quit the management of 2 1 hotel. What is the reason for this move?
Sunac asked Wanda to quit the management of 2 1 hotel. What is the reason for this move?
When Wanda Group was in crisis, Sunac Group came to the rescue. Sunac Group purchased up to 30 billion Wanda assets in that year, including 2/kloc-0 hotels of Wanda Group. These hotels are owned by Wanda Dali and are also the core assets of Wanda. Wanda chose to sell them out of desperation. It is precisely because Wanda Group has very rich management experience that Sunac Group agreed to let Wanda Group manage these hotels and signed a 20-year agreement.
Later, because Sunac Group also encountered financial difficulties and was looking for foreign aid, it would take the initiative to cancel the contract with Wanda and actively save itself in this way.
First, what is this thing?
Sunac Group previously purchased Wanda 13 cultural tourism projects, including Hotel 2 1. Strictly speaking, Sunac Group acquired 76 hotels in Wanda at that time, and only Wanda Group operated these 2/kloc-0 hotels. At that time, Sunac signed an agreement with Wanda for 20 years, but only four years later, Sunac took the initiative to cancel this agreement and wanted to run these hotels by itself.
Second, Sunac will actively save itself in this way.
Because the current real estate industry is not easy to do, many real estate enterprises are in debt trouble. In order to further ensure its own financial problems, Sunac Group has started a new round of strategic deployment. My personal understanding is that Sunac Group wants to cooperate with other enterprises in this way, thus achieving the effect of self-help. At present, many real estate enterprises urgently need reform and readjust their strategic planning.
Finally, although the financial revenue has returned to Wanda's right to operate these 2/kloc-0 hotels, it does not mean that there is a contradiction between Sunac Group and Wanda. This may just be the commercial choice of Sunac Group, and Sunac Group may have found a better hosting method.
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