My family opened a small shop selling loose wine, and now there is one across the street. We also bought ten catties and gave two catties as gifts. Our family's business is not good, we must find a wa

My family opened a small shop selling loose wine, and now there is one across the street. We also bought ten catties and gave two catties as gifts. Our family's business is not good, we must find a way to solve it. In addition to continuing to sell at the original price, we should also pay attention to strengthening the positioning of small stores and expanding sales methods.

It is not a good idea to spell the price, and the final result will be both sides lose. So we have to find a way in other ways.

1. Grasp the characteristics of seeing, smelling, drinking, being healthy and green, conduct publicity on this basis, and expand sales methods.

2. Differentiated packaging

A suitable jar won't increase the cost too much, but it will definitely make your grade three or nine sublimate and the price will go up a storey still higher.

If the jar is more exquisite and even has its own culture and concept, it will be high immediately.

For most consumers, as long as the quality of the original pulp wine is guaranteed, the blending taste is good and the packaging is interesting, boxed wine can be completely abandoned.

3. Freedom of customization

Another feature of Sanbai is the freedom of customization, which is an excellent selling point of customized sales. It is a happy mode to subvert the traditional liquor supply and provide stable quality bulk liquor in the packaging required by customers.

4. Let consumers participate in the brewing process of liquor.

Through experiential marketing, open the consumer market, make the production process of liquor a process that customers can freely participate in, and rapidly expand the customer base of consumption. Raise awareness.

Whether visiting the production process, or fermenting, mixing koji, steaming wine, receiving wine, etc. Through the multi-dimensional experience of vision, taste and perception, consumers' sense of participation and experience will be deepened.

5. Clean environment

The environment also directly affects the quality of liquor production. Guests can make their own wine, personally seal the altar, and have a small ceremony to seal the altar. They can also drink good wine and eat good meat, which is also a good consumption experience!

Extended data:

Basic knowledge of liquor tasting

cotton

"Mian" mainly refers to the heavy feeling in the taste of liquor. Good liquor brands generally don't feel scarce, but quickly integrate into the digestive system, feeling like a stream of warm water and spreading rapidly. This wine can be called cotton.

sweet

"Sweet" is mainly aimed at people who have a good capacity for drinking, such as eating without any food. It won't be long before you can taste rice, which is actually very sweet. The same is true of good white wine. If you just sip, I believe you will find white wine very sweet.

clean

"net" is mainly the feeling of not sticking to the mouth. Good liquor is usually smooth and not sticky, so many liquor companies tend to work hard on "cleanliness".

Do you feel good?

"Shuang" and "Jing" are similar, mainly to guide the psychological feelings in the process of drinking.

sweet

Flavor type has a very important influence on the quality of liquor, especially the brand of Luzhou-flavor liquor. Flavor type is also a very important parameter in the purity index of liquor enterprises.

thick

It means that the thick taste is pleasant, and the thick taste means that the tail of the wine is thick and there will be no first-class situation. The heavy taste of liquor is also an attractive statement for consumers who drink it for a long time.

pure

Because liquor is divided into grain liquor and blended liquor, grain purity has also become an important index to judge liquor quality. The purity of liquor represents the authenticity and purity of liquor raw materials.

straight

"Zheng" mainly describes that the taste of liquor is more in line with the psychological needs of the target population, thus presenting a more authentic taste.

thick

The strength of liquor is also an important indicator of many liquor as the core selling point. The material value and emotional value embodied in "strength" are beautiful, and the strength of liquor is stronger. Therefore, many wine guides will use this strategy.

and

Harmony is the taste of alcohol, mainly liquor. Alcohol represents the good uniformity of liquor, and low-grade liquor will not be stratified.