Why does the hotel provide the service of preserving leftover wine? Please answer from the perspective of customer development.

Attract repeat customers and increase popularity.

People who stay in hotels are generally foreigners, and locals have families and businesses, so the chances of staying in hotels are not great. So the proportion of foreigners staying in hotels is very high. So foreigners come to the local area, either for sightseeing, business meetings or visiting relatives and friends. Anyway, no matter for what purpose, there is a certain similarity and liquidity. The stay won't be long, just a short stay. Therefore, hotels have more new customers, so the development of new hotel customers is of great significance to the expansion of hotel consumers. But it takes ten times more time and energy to develop a new customer than to maintain an old one. In order to maintain old customers, the service of retaining leftover wine is to reflect the hotel's quality service, but also to preserve the brand image and improve visibility.

Therefore, whether it is the development of new customers or the retention and maintenance of old customers, it is aimed at the consumer groups of the hotel, enhancing the image of the hotel in the eyes of consumers and expanding the influence of the hotel among consumers. The highest level of marketing is to let customers come to you actively.