Traditional Culture Encyclopedia - Hotel franchise - How does Watson find a dealer?

How does Watson find a dealer?

1. First of all, if Watson wants to find a suitable dealer, it needs to know the market demand, including the development status of the industry, consumer psychology, competition pattern and so on.

2. Secondly, make a targeted and operable investment promotion plan, clarify the recruitment direction of dealers, and determine the necessary conditions and standards, such as economic strength, channel resources, sales ability, brand awareness, etc.

3. Then find the right dealers through various channels, such as trade associations, trade shows, social media, etc. , and recommend and invite dealers who are willing to cooperate through mass mail, business visits and store visits.

4. After the dealer is finally selected, it is necessary to sign relevant cooperation agreements, clarify the rights and obligations of both parties, determine brand income distribution, promotion policies, service support, etc., and establish a stable cooperative relationship.