Ten departments including the Ministry of Culture and Tourism: After five years, the scenic spots above 4A city level will basically realize intelligent transformation.

On June 30th, 2020, the Ministry of Culture and Tourism and the National Development and Reform Commission (NDRC) jointly issued the Opinions on Deepening Tourism in internet plus to Promote High-quality Tourism Development (hereinafter referred to as the Opinions).

The Opinions include three parts: general requirements, key tasks and safeguard measures. It is proposed that by 2022, a number of smart tourist attractions, resorts, towns and cities will be built, and the total number of tourists and tourism consumption in China will be restored to the pre-epidemic level in COVID-19. By 2025, the national 4A-level and above tourist attractions, provincial-level and above tourist resorts will basically realize intelligent transformation and upgrading, and the total number of tourist receptions and the scale of tourism consumption in the country will be greatly improved, and the attraction and influence on overseas tourists will be significantly enhanced.

On the previous June165438+1October 18, People's Republic of China (PRC) Li Keqiang, Premier of the State Council of the People's Republic of China hosted a the State Council executive meeting to determine measures to meet the demand of consumption upgrading and support the development of "internet plus tourism". The meeting pointed out that tourism consumption has great potential. In order to promote the healthy development of tourism under the prevention and control of normalized epidemic situation, the meeting determined the measures to support the development of "internet plus Tourism".

Combined with the new situation, new opportunities and new challenges faced by the development of "Internet plus tourism" in the new era, the Opinions put forward eight key tasks, such as accelerating the construction of smart tourist attractions, improving the tourism information infrastructure, innovating the service model of tourism companies, increasing online tourism marketing, strengthening tourism supervision services, improving tourism governance capabilities, supporting tourism innovation and entrepreneurship, and ensuring the safety of tourism data.

In accelerating the construction of smart tourist attractions, the opinions are clear, and the guidelines and related requirements for the construction of smart tourist attractions are formulated; Create a number of national smart tourism demonstration villages and towns; Actively build digital museums and digital exhibition halls.

In terms of improving the tourism information infrastructure, the Opinions clarify that the coverage level of 5G networks in various tourism key areas should be accelerated; Promote the popularization of unmanned and contactless infrastructure in applications; Further standardize the construction of tourism big data centers in various regions.

In terms of innovative tourism public service mode, the Opinions clarify the boundary between government public service and market tourism information service; Promote the digital construction of tourist toilets; Reserve offline services for special groups such as the elderly.

In terms of increasing the intensity of online tourism marketing, the "Opinions" clarify that the national tourism promotion and promotion boutique construction project will be implemented; Summarize and promote the experience model of global tourism development, promote the construction of a number of world-class tourist cities, and create a number of world tourist routes; Encourage tourist attractions, tourist hotels and museums. Cooperate with Internet service platform to establish online flagship store.

In terms of strengthening tourism supervision services, the Opinions clarify that the central-local tourism supervision service platform system should be improved; Construct a monitoring system of tourism market economy operation based on big data.

In terms of improving the ability of tourism governance, the Opinions clearly promote the use of tourism electronic contracts; Crack down on bullying and cheating.

In supporting tourism innovation and entrepreneurship, the Opinions clearly guide the development of new formats such as cloud tourism, cloud performing arts, cloud entertainment, cloud live broadcast, and cloud exhibitions; Carry out the promotion action of combining digital literature, tourism and commerce; Promote the standardized development of "Internet plus tourist homestay".

In terms of ensuring the security of tourism data, the Opinions clearly define the responsibility of tourism data security management and regularly investigate security risks and hidden dangers.

The Opinions emphasize that it is necessary to adhere to the correct orientation and realize the organic unity of social and economic benefits. Adhere to market dominance and give full play to the decisive role of the market in resource allocation. Adhere to the empowerment of science and technology, and further promote the digital, networked and intelligent transformation and upgrading of tourism. Adhere to openness and enjoyment, and accelerate the formation of a new model of tourism development characterized by openness and enjoyment. Adhere to safety and order, build a security line for the integrated development of the Internet and tourism, and comprehensively improve the level of tourism supervision and service by relying on Internet technology. Adhere to inclusive and prudent supervision, reserve offline services for special groups such as the elderly, and optimize the use experience.

The National Development and Reform Commission pointed out that the promulgation and implementation of the Opinions is conducive to comprehensively promoting the development of "Internet plus tourism", promoting the transformation of the quality, efficiency and motivation of tourism development, and giving full play to the important role of tourism in promoting economic and social development and meeting people's needs for a better life, which is conducive to building a new development pattern with domestic circulation as the main body and domestic and international dual circulation promoting each other.

In the next step, the Ministry of Culture and Tourism and the Development and Reform Commission will, in conjunction with relevant departments and in accordance with the division of responsibilities, work together to promote implementation, ensure that the main objectives and key tasks set out in the Opinions are put in place, strengthen follow-up, analysis, coordination and guidance, and report important information to the State Council in time. Each region will study and formulate an implementation plan that is in line with the actual situation in the region and improve relevant supporting policies.