Who is the richest man in Penglai?

Li Haifeng, Penglai Ocean Polar World, Baxiandu and Sanxianshan Scenic Area (including hotels) are all his.

Li Haifeng, a native of Penglai City, Yantai, Shandong Province, is currently the chairman of Penglai Baxian Cross-sea Tourism Co., Ltd. and Shandong He Kun Tourism Development Co., Ltd., and has served as a member of Shandong Provincial Political Consultative Conference, vice president of Shandong Boutique Tourism Promotion Association, vice president of Shandong Tourism Industry Association and vice president of Shandong Private Enterprise Association.

Culture is the soul, and tourism clusters stand tall in Penglai.

In the 1980s, Li Haifeng started as a small hotel, catering hotel and maritime tourism project, and set up a "Penglai Eight Immortals Cross-sea Tourism Group" with keen market insight to seize the tourism business opportunities. At the beginning of the great cause of tourism, Li Haifeng put forward the development strategy of "culture is the soul of tourism, tourism is the soil of culture, and tap the lifeblood of local culture from folk customs", practicing the integration of literature and tourism in advance and positioning fine tourism.

Since 2002, the Eight Immortals Cross-sea Scenic Area with the theme of Eight Immortals Culture has become the starting point of the group's cultural tourism development. In 2004, Penglai Ocean Polar World, a national marine culture popular science education base integrating ornamental, entertaining and popular science, was completed and opened. In 2008, Sanxian Mountain Scenic Area, a classical cultural garden integrating Confucianism, Taoism and Buddhism, was officially put into operation. 20 13, to build Penglai Oulebao dream world with international style; In 20 17, the water world of Oulebao was born wonderfully. With its blooming Chinese and foreign happy culture, it has opened a new chapter in leisure tourism. In the past ten years, Penglai has built 1 national "5A" scenic spots and 3 national "4A" scenic spots, and at the same time, it has provided service facilities such as Sanxianshan Hotel and Penglai International Hotel. The perfect integration of culture and tourism has been achieved by Li Haifeng.

At present, the products of Penglai Eight Immortals Cross-sea Tourism Group have occupied two-thirds of the market share of Penglai tourism, receiving 7 million tourists every year, becoming a landmark scenic spot in Shandong, and boosting the tourism pattern of Penglai from "outshining others" to "letting a hundred flowers blossom". Li Haifeng has strengthened the integration of culture and tourism as the best mode of industrial development, and further expanded its tourism territory.