What grade does Netease YEATION belong to?

Netease YEATION belongs to the middle class.

Netease YEATION was officially launched on April 20 16. Netease is a lifestyle brand deeply loved by the new middle class, covering eight categories: home life, clothing and shoes, food and drink, personal care and cleaning, maternal and child care, outdoor sports, digital home appliances and yeast.

Netease YEATION carries out the brand concept of "YEATION takes care of things and lives with heart", which belongs to a medium-grade platform. Netease YEATION adheres to Netease's consistent rigorous attitude, goes deep into all parts of the world and cooperates with the best suppliers in the world. Starting from tapping consumers' needs, we will customize according to needs, participate in controlling the production process throughout the process, and provide consumers with a quality experience of good price, good goods and good service.

Core advantage

1, directly supplied by first-line brand manufacturers. YEATION all factories have done OEM work for internationally renowned brands, and their production, technology and management have reached the world-class level. The selection of raw materials in the factory, the treatment of sewage discharge and the care of labor welfare must also meet the requirements of fermentation. YEATION has strict selection criteria for factory goods. All goods must be tested by the world's authoritative inspection agencies-SGS and BV, and only after passing the test can they be put on the shelves.

2. The sales price of all goods follows the rule of "cost price+value-added tax+postage", which removes the high brand premium, squeezes out the advertising public relations cost, abandons the traditional sales model, makes the price return to rationality, and allows consumers to enjoy the quality life with value for money.

3.YEATION is a self-built team of Netease. Employees go deep into the core production area of various raw materials, and keep close communication with the factory from raw material selection to design and proofing, thus fundamentally ensuring product quality.