What does the whole live broadcast plan include?

A complete live broadcast scheme usually includes: live broadcast target, live broadcast content, live broadcast time, live broadcast platform, live broadcast personnel, live broadcast equipment, live broadcast interactive link, live broadcast data statistics and analysis.

1, live broadcast goal: define the purpose and goal of live broadcast, such as promoting products, brands, answering questions, etc.

2. Live broadcast content: List the contents to be involved in the live broadcast in detail, including product introduction, function demonstration, user case sharing, etc.

3. Live broadcast time: determine the specific time of live broadcast, including start time and duration.

4. Live broadcast platform: Choose a suitable live broadcast platform, such as Tik Tok, A Aauto Quicker, Bi Li, etc.

5. Live broadcast personnel: determine the host, guests and other personnel of the live broadcast, and clarify their respective roles and responsibilities.

6. Live broadcast equipment: list the equipment needed for live broadcast, such as camera, microphone and lighting. To ensure the quality and stability of the equipment.

7. Live interactive links: design some interactive links, such as lottery, question and answer, voting, etc. , improve the audience's participation and activity.

8. Statistical analysis of live broadcast data: statistical analysis of live broadcast data, including audience number, viewing duration and interaction, so as to evaluate and improve the live broadcast effect.

Matters needing attention in selecting live broadcast platform

1. Stability: The live broadcast platform must be stable, able to handle high concurrent requests, avoid problems such as stuck, delayed and dropped, and ensure smooth live broadcast.

2. Functionality: The live broadcast platform should have rich functions, such as real-time live broadcast, interactive communication, lottery, data analysis, etc. , which can meet different live broadcast needs.

3. User interface friendliness: The user interface of the live broadcast platform should be concise, easy to operate and use, and convenient for users to adapt and get started quickly.

4. Security: The live broadcast platform must ensure the security of user data and take necessary security measures, such as encrypted transmission and prevention of malicious attacks, to ensure the security of user information and data.

5. Customized services: According to the needs of enterprises or individuals, the live broadcast platform should be able to provide customized services, such as brand implantation, exclusive live broadcast room design and customized function development.

6. After-sales service: Choosing a live broadcast platform with good after-sales service can get timely technical support and solutions when encountering problems and reduce operational risks.