Traditional Culture Encyclopedia - Hotel franchise - How to make money by investing in hotels?

How to make money by investing in hotels?

At present, China's economy is gradually recovering, and the strength of developing China is gradually recognized by the world. Recently, data from the National Bureau of Statistics show that the domestic economic growth rate has maintained a steady growth trend of 8%, which is tantamount to giving the people of China a shot in the arm for their future economic development. More and more people realize that they can make economic venture capital in an unprecedented good environment, so as to achieve the goal of getting rich. The development wave of hotel industry in China is getting higher and higher. How to correctly understand the marketing method of investing in hotels, how to grasp the hot spots in the market, and earn another bucket of gold in the hotel industry, the following answers for you. There are many ways to invest in hotels. First, in the preparation stage, many investors always see others making money, but they hate making money improperly. To correctly understand the advantages and disadvantages of hotel investment and master investment skills and hotel operation, they need to have enough experience and steady thinking. The investment cost of the hotel, the scale and geographical location of the hotel, and the local economic development and prosperity will greatly affect the amount of investment. There is no doubt that the hotel rent and construction cost in the bustling area will definitely be much higher than that in other general areas. As for whether to build a new hotel from scratch, buy a ready-made hotel or rent someone else's hotel, we should carefully analyze the advantages and disadvantages of choosing three investment methods and measure their investment risks from our own situation. To operate legally and go through the formalities, go through the formalities in accordance with the provisions of national laws and obtain a legal business license. Second, determine the size of the hotel. Before choosing the scale and location of the hotel correctly, the operator must determine the scale of the hotel. Because only after the hotel scale is determined, it is possible to find the right house in the right place. The standard of choosing a hotel requires that the surrounding environment is clean and hygienic, the air is fresh and there is no noise pollution. It's better to have greenery around and beautiful buildings. The economic characteristics of the surrounding environment of the hotel directly affect the operation of the hotel, and corresponding countermeasures must be formulated according to its characteristics. For example, hotels should adopt different marketing strategies for regions with different characteristics, such as business district, business district, industrial district, university district, entertainment district or residence, and their different scales and grades. The regional economic background should pay attention to the economic development trend of the site selection area, especially the commercial development speed. These factors have a great influence on the prospect of the hotel. To sum up, the direction of opening the door varies from person to person, from time to time and from place to place. The key to hotel location is to attract customers and make them have a strong desire to try the terrain and environment. Third, the decoration style of the hotel and the atmosphere of the store are important factors to attract customers. By shaping the image and personality of the hotel, we can enhance the influence of the hotel and improve its competitiveness. Fourth, we should pay attention to the hotel service process in business development, from welcoming guests to checking out, accompanied by the waiter's service throughout. Service personnel should take it as their responsibility to provide satisfactory service to guests. Hotel service quality is the lifeline of the hotel. If you are not careful, the hotel will fall into a vicious circle. Therefore, service quality management is particularly important in operation, which must run through the whole process, all-round and all-staff. The purpose of hotel service quality control is to make every work of the hotel revolve around the principle of service first. In the process of providing accommodation for guests, what impressed the guests most was the waiter's active and enthusiastic service attitude, patient and thoughtful service and meticulous operation. Hotel staff management 1, staff recruitment, according to the current national labor and personnel policy, from the unemployed and laid-off workers in the society through comprehensive assessment, select the best employees who meet the needs of the hotel; You can also recruit people with certain professional skills from the on-the-job laid-off workers urgently needed by the hotel. No matter which recruitment method, we must adhere to the principles of urgent business, voluntary registration, comprehensive assessment and merit-based recruitment to ensure the quality of employees. The selection of employees should be based on the business nature and requirements of the post, combined with the quality, professional and technical ability, service awareness and work attitude of the candidates. 2. Staff training The purpose of staff training is to enable all staff to establish a solid sense of professionalism, teamwork, marketing and innovation, improve work behavior, serve customers and improve the competitiveness of hotels. 3, employee motivation must first meet the basic needs of employees, meet the high-level needs of employees to stimulate their enthusiasm for work. Secondly, formulate reasonable hotel management objectives and distribution system. Thirdly, combining employees' labor remuneration with their jobs and work performance, establishing a reward and punishment system for the overall benefits and work performance of grass-roots hotels, and stimulating employees' work enthusiasm by rewarding the excellent and punishing the poor. Fourth, be good at discovering the strengths and specialties of employees, and let them give full play to their strengths and specialties if possible. Fifth, create a good working environment for employees. To invest in hotels, you need to have a certain understanding of the overall situation of the investment process, a systematic understanding, and a considerable ability to take risks. Only in this way can we ride the wind and waves and get the bucket of gold that belongs to our hotel industry.