What does hotel rate code mean?

Hotel rate code means room rate code, which is a code used to classify prices for customers from different sources.

This is relatively easy to understand. However, we often see in actual work that many hotels use one room rate code to operate all group bookings, or use the same room rate code to process all orders from the same OTA channel, etc., and then use manual price changes. Ways to satisfy orders with different booking prices.

This simple control method basically loses the possibility of using room rate codes to count different customer sources. In this case, the hotel should set up different room rate codes for bookings at different prices. In short, different prices from the same company or channel can be represented by different room rate codes, so that bookings at different prices can be easily counted.

The customer source code mainly counts the channels through which customers make reservations. Including the hotel's own channels, such as traditional telephone (or call center), fax, email, the hotel's official website and APP, and even the hotel's official WeChat marketing, etc. In addition, it also includes third-party booking channels, such as OTA, GDS channels and Other reservations generated by the hotel's central reservation system, etc.

Categorizing various booking sources can help us better understand the booking sources and booking methods of hotel customers. Nowadays, few customers use fax to make reservations, and more of them use new booking methods such as the Internet or APP. Hotels should adjust their booking acceptance methods as soon as possible based on actual situations like this.

What’s more, some hotels will adjust the working hours of the reservation department in order to accept orders generated by the APP booking peak after 9 pm.

The customer source code allows the hotel to understand the actual situation of each booking source, so that it can implement different strategies for different customer sources and even provide data support for investment in different channels.