Traditional Culture Encyclopedia - Hotel franchise - What is the pinyin of the first word "Mo Lifeng Hotel"?
What is the pinyin of the first word "Mo Lifeng Hotel"?
Mo Lifeng Hotel is a mid-range hotel chain launched by Platinum Group. Combine lavender theme, fragrance culture and hotel development perfectly, advocate the concept of "more comfortable" life, and provide comfortable accommodation experience for business travelers through in-depth description of sleeping system, bathing system, intelligent system and service system.
Platinum Group is one of the most innovative and influential enterprises in China, focusing on the field of experience consumption and deepening the real needs of consumers. Platinum Group's business covers hotels, apartments, coffee chains, art public welfare platforms and so on. At present, Platinum owns more than 20 brands, more than 80 million members and more than 3,700 stores, covering more than 300 cities in China, and is actively expanding to overseas markets such as Southeast Asia, Europe and Africa.
Platinum Group was established: 20 13 years ago, after the successful privatization of seven-day hotel chains, Platinum Group was announced to be established, and launched more than 10 hotel brands and three non-hotel brands covering the middle and high end in the mode of entrepreneurial platform.
Accelerate the strategy of folding the mid-end: At present, Platinum's mid-end hotel brands mainly include Mo Lifeng featuring natural lavender, Zhefei, a boutique hotel of coffee culture, Xi 'an, which is positioned in the women's market, ZMAX Chaoman Hotel, which is committed to building a social circle, and Hilton Peng Huan, which is a cooperation between Platinum and Hilton. By the end of June, 20 16, in less than three years, the number of mid-range brands owned by Platinum has reached about 520, and nearly 200 have been opened. It is planned that by the end of 20 16, the total number of mid-range hotels in Platinum will reach about 800, and nearly 250 hotels will be opened. At present, it has become the first camp in the mid-range hotel market in China.
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