Traditional Culture Encyclopedia - Hotel franchise - What 4A advertising companies are there in Guangzhou?
What 4A advertising companies are there in Guangzhou?
Knowledge expansion:
An advertising company refers to an enterprise specializing in advertising business activities, commonly known as an "advertising agency".
Generally speaking, a full-service advertising company has at least four departments below the general manager or president, and several deputy general managers are responsible for them. At the same time, there is a director in each department, who can be appointed by another person or deputy general manager.
There will be different groups under the creative art director AD, and each group consists of a copywriter (CW) and a production designer (AD). Basically, two people will conceive the advertisement together, but the text modification will be presided over by the copywriter and the art retouching will be presided over by the production designer. Because the implementation in production designer is usually very complicated, most companies have an Assistant Product Designer (AAD) to assist in the implementation. Experienced copywriters and production designers will be promoted to Senior Copywriter (SCW) and Senior Production Designer (SAD). However, the nature of the work is the same as before.
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