Traditional Culture Encyclopedia - Hotel franchise - Which group does Mo Lifeng Hotel belong to?

Which group does Mo Lifeng Hotel belong to?

Mo Lifeng Hotel belongs to Platinum Hotel Group.

Mo Lifeng Hotel, which advocates "natural freedom", is a mid-range hotel chain brand launched by Platinum Group. Under the "freer" core cultural circle, Mo Lifeng hotels have refined a unique brand value proposition-natural freedom.

The number of Mo Lifeng hotels opened in China has exceeded 300, with branches in more than 50 cities/kloc-0. Of the 300 Mo Lifeng stores that have been opened at present, the average opening rate of stores that have been opened for more than half a year can reach 95.25%, and the opening rate of some stores in the core areas of first-and second-tier cities exceeds 100%.

About Platinum Group

Platinum Group is one of the most innovative and influential enterprises in China, focusing on the field of experience consumption, digging deep into the real needs of consumers, and starting from the unique travel and leisure life experience and value appeal, creating two strategic platforms: membership system and brand creation, thus providing consumers with a rich experience life circle.

At present, Platinum Group has become the largest number of hotel brands in China, covering hotels, apartments, coffee chains, art public welfare platforms and so on. It has nearly 20 brands, more than 6,543.8 billion members and more than 5,500 stores, covering more than 470 cities in China, and actively expanding to overseas markets such as Southeast Asia, Europe and Africa.

The above contents refer to Baidu Encyclopedia-Mo Lifeng Hotel.