The Inspirational Struggle of Miracle, a Successful Person

Lead: Create Ctrip. Com and go public 30 months later; Start? Home Inn? Economy hotel chain brand, jumped to China hotel industry in three years? Top ten? ; Recently opened business hotel chain. Hanting? The rise of. Behind the success again and again, does Miracle's entrepreneurial thinking have rules to follow? The following is the story of the struggle of Miracle, the founder of Ctrip. Welcome to reading.

Billionaire Miracle has kept the record of changing his identity every three years since he left school on 1992.

He is the founder of Ctrip. As? China's first travel enterprise listed in the United States? In mid-2006, the market value of Ctrip reached1500 million US dollars, which was higher than Sina, Sohu and Shanda, which were much bigger than themselves.

Home Inn (Chain Group), which he founded in June 2002, has 63 hotels and 7478 rooms. Top Ten Influential Brands of China Hotel Group in 2005? 、? What are the most growth-oriented emerging enterprises in 2005? Title.

At the beginning of 2005, after leaving the management of Home Inn, Miracle invested 20 million dollars to set up Lishan Investment Company and served as the CEO. Two new projects are waiting to be seen. One is the integration of domestic mid-range hotels he founded? Hanting Business Hotel? Brand, one is the old factory he renovated? X2 Creative Space? LOFT Creative Park, with a total area of 1.5 million square meters.

Miracle continued to start a business.

He admits that he is a very emotional person and only does what he is passionate about. Once I am interested, I will mobilize my reason to do it well. ?

If you ask, you succeed every time. Rational? And then what? Sensibility? Which is bigger?

He will answer:? I will ask myself what I want to do first, and then I will do it when I think about it. ? And judging from Miracle's entrepreneurial experience, this? Think clearly? There are rules to follow.

Do things in the spirit of the internet

1994, Miracle visited the United States and said that he was looking for a new starting point for his career.

The biggest gain of this trip is that he came into contact with the Internet for the first time in his life. It was on1September, 994 17, an ordinary weekend. When the information he inquired appeared on the screen line by line, Miracle could not imagine the facts in front of him. This thing is amazing! ?

His headquarters in Oracle Bone Inscriptions are three magnificent buildings, and Yahoo is just across the street from Oracle Bone Inscriptions. That afternoon, Miracle looked at Yahoo across the street in a daze. He vaguely realized that a new technological era that could change the fate of many people was coming. ? At that time, I had a special feeling of obsession with this thing. ? Miracle said? I think it may have something to do with it, and my future life is likely to be related to this thing. ?

1at the beginning of 995, Miracle decided to return to China to start a business. But it was not until 1999 that Miracle found the opportunity to surf the Internet? Entry point? This is Ctrip, which has made Miracle a great success.

Although the Internet has a history of 65,438+00 years in China, Miracle thinks that the Internet is in China? Or just the beginning? . He emphasized that the opportunities brought by the Internet to entrepreneurs are not only reflected in technology and business models. It is very useful to understand the spirit of the Internet and use this spirit to integrate traditional industries? .

? Our first venture was an Internet company. What is the essence of the Internet? Is equality. Don't underestimate the abuse of Internet companies regardless of each other. This equality does reduce management costs. ?

Online air tickets and hotel reservation services allow travelers from all over the country to place orders with hotels and airlines in a unified way, so that everyone can enjoy the same treatment through the network, which is impossible for traditional travel agencies with artificially separated administrative divisions.

In Miracle's view, this is one of the most important reasons for Ctrip's success.

In the field of traditional industries, whether it is a successful economic hotel chain or a business hotel chain he is now engaged in? Hanting? Miracle adheres to this spirit.

? Make a sample? 、? Expansion of quantity? 、? Same logo, brand building? 、? Give customers the same treatment. Miracle believes that the consistency between the brand and its content is a more important goal for us. We do things in the hope of being able to chain and copy. We don't mean to quit after three to five years, but we want to build the brand, so as to obtain sustainable and stable profit and value-added space. ?

And in management, Miracle thinks, does this also need to be implemented? Equality? The spirit of.

? If I go to the store today, the manager will pull the door for me and bow to me. For a person in the service industry, this extra repression will be a great hidden cost. Hanting will try to reduce this cost, but in traditional hotels, the complicated management system and internal losses between them have seriously limited their development. ? Miracle said he wanted to subvert these abuses.