Traditional Culture Encyclopedia - Hotel franchise - What grade does the Atour Hotel belong to?
What grade does the Atour Hotel belong to?
Atour Hotel is the leading brand of high-end chain hotels in China, leading the new trend of hotel accommodation service. Since the establishment of 20 12, Atour has adhered to the lifestyle starting from accommodation, and has been committed to providing guests with diversified lifestyle hotel brands and unique and personalized accommodation experiences through hotel network, loyalty programs and data and technical capabilities. At present, Atour Hotel has six sub-brands, namely, high-quality humanistic hotel brand "Atour Hotel", high-end business hotel brand "Atour S Hotel", hotel brand focusing on young business travelers "Qingju Hotel", high-quality nonstandard brand "Atour X Hotel", luxury lifestyle brand "A.T.HOUSE" and Z-generation lifestyle brand "ZHotel". Different brands are located in different consumer groups and scenes, and meet the different needs of customers through diversification. With the continuous expansion of Atour's high-end hotel network in China, its brand portfolio and retail products are increasingly rich, and customer participation and brand loyalty will steadily increase.
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