Traditional Culture Encyclopedia - Hotel franchise - Do you understand how to write the soft text of WeChat marketing?
Do you understand how to write the soft text of WeChat marketing?
WeChat marketing copy is the concrete embodiment of implementing WeChat marketing. Product sales pages need convincing copy, information content needs deep copy, and online marketing needs viral copy. Many people also look for soft writing companies to write. How about this method? In this paper, Luoxi Network Technology shares with you how to write WeChat marketing copy and some specific soft writing skills and methods. A good title is an important part of writing a good marketing copy. Good headlines often affect whether your marketing copy is attractive, whether your marketing copy can be remembered and whether your soft text can be widely spread. Headlines play a big role here. So how can I write a good title? There are three principles in writing the title of Internet marketing copy: First, the title with distinct theme is a high summary of the content of the copy, so that people can understand the specific content of the copy when they see the title. Therefore, the title must be combined with the theme of the copy, must have characteristics, and cannot be irrelevant to the content, otherwise the target audience will not be interested in reading the content after reading it for a long time. No matter the title or the beginning of the article, it can only take 30 seconds to retain readers. Second, concise and to the point, from the memory law of scientists' research, the title of the article is best 7- 15 words. Although it can't be hard and fast, we must adhere to the principle of simplicity. Third, the content of the title of the copy far away from the title party is concrete, not vague or too abstract, or weird because of the pursuit of eyeballs. This is the behavior of the title party, and the customer experience is very poor. Even if it attracts a lot of eyeballs, it is not the target audience, it is invalid traffic, and the title party is an act that netizens hate. Writing WeChat marketing copy requires certain skills and methods. Luoxi Network Technology welcomes you to discuss or consult with us to provide Internet marketing services.
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