JD.COM invested $800 million in a community group buying company. What does JD.COM think of this move?

Nowadays, community group buying has become a position for the Internet platform to increase its layout. When the major platforms began to make efforts to buy in the community, JD.COM, as an Internet platform giant, was certainly not far behind. JD.COM subscribed for shares in Dili, China, and the two sides will jointly build a brand-new supply chain system in the future.

In fact, JD.COM's move is to establish its own product advantages in the fresh supply chain through investment and increase community group buying. JD.COM set up a business department on community group buying as early as before, and now it has launched a small program on community group buying. Compared with other platforms, JD.COM. The greater advantage of COM in community group buying platform mainly lies in the convenience, quickness and high stickiness of self-operated logistics users. However, the disadvantage of JD.COM is also the obvious lack of fresh goods.

The key core of community group buying is fresh goods, and whether the community group buying platform can maintain sustainable development depends on the construction of fresh supply chain system. In the short term, major community e-commerce platforms are relying on price subsidies to gain market share, but in addition to price, many users are more concerned about the quality of this product I bought. Can you get the goods quickly? Therefore, for the community group buying platform, it is the key for the community group buying platform to win the favor of users by doing a perfect connection and cooperation between the upstream and downstream of the supply chain and ensuring the quality of fresh goods.

China Dili is a fresh chain enterprise, with a very large scale in China and a large number of community chain stores. There are more than 400 chain stores in China, and seven major cities in China have large wholesale markets for agricultural products, especially Hangzhou, forming a logistics and transportation hub for fresh commodities in the Yangtze River Delta. Therefore, China has great supply chain and market advantages in the fresh food market.

After JD.COM shares in Dili, China, he can establish his own advantages in fresh food supply by virtue of his geographical position, and achieve long-term development on the track of community group buying.