The development prospect of sommeliers

With the continuous growth of China wine market, the market also shows a thirst for wine professionals. At the end of 2065438+01September, a new occupational classification appeared in Guangdong: wine sommelier. This is the second batch of professional recognition recognized by national vocational qualifications in China. From the first batch of certification in 20 1 1 Beijing to now, less than 300 people in China have obtained this qualification certification.

There are more and more employees in the wine industry, but the relevant knowledge is relatively lacking. At present, the National Ministry of Human Resources and Social Security entrusts china alcoholic drinks association as a national wine sommelier, with professional qualifications, with three grades: Grade I, Grade II and Grade III. Among them, the third level is the lowest level, and you only need to master the basic theoretical basis and recognition skills. The second batch of certification was placed in Guangdong, because Guangdong, as a major wine consumption province, has the specifications and certification conditions of this profession and a strong demand for this professional qualification certification. To this end, China Liquor Industry Association specially held professional training in Guangzhou, so that those who participated in the examination could master the basic knowledge of wine and the basic steps and terms of wine tasting, and constantly improve the professional knowledge and wine tasting level of employees in the wine industry.

The employment prospects of sommeliers in China are very broad. Relevant people believe that this kind of professional certification is a good stepping stone to employment. Whether hotels, high-end restaurants or liquor trading companies need knowledgeable professionals. However, there is no absolute value for salary positioning. The demand for low-end table wine market is really small, but in high-end consumer groups, professional guidance is needed. With the improvement of consumers' tasting level, it is hard to imagine that such enterprises will have development prospects if the service personnel are not rich enough.

In the cultivation of sommeliers, there is also an urgent need for corresponding talents. But in fact, not all trade associations in China Province have the ability to conduct qualification training and equip them with corresponding identification instruments. After obtaining the first-class sommelier certification, these people are likely to be invited by qualified training institutions in various provinces.

However, in some overseas countries with traditional wine consumption, this practitioner has the professional status of "sommelier", but this system has not been officially recognized by our country. In the system with sommelier certification, it also includes wine drinking and side dish service.

In theory, everyone can sign up for training and take the vocational qualification examination. 20 1 1 Guangdong's training assessment in September, more than 300 people requested to participate in the training, but due to strict control and limited space, only 60 people were finally determined to participate. In fact, most people who come to the exam already have certain professional knowledge. The association has lagged behind the actual demand since it first implemented the certification system on 20 1 1. In the experience of certification, historical reasons and social needs are also taken into account, and many conditions are relaxed on the lowest three-level certification. The third-level certification mainly requires candidates to master the basic sensory knowledge of wine, the basic essentials of tasting, the varieties of wine and the characteristics of producing areas; Theoretical and practical knowledge such as oak barrel characteristics and wine aroma recognition.

The emergence of wine professionals proves that the domestic wine market is maturing.

Introduction to WSET:

Founded in 1969, the Wine and Spirits Education Foundation (WSET) is dedicated to high-quality wine and spirits education. Since its establishment, WSET has gradually become a leading international organization in the field of wine and spirits education, and has the right to grant a series of hot wine education certifications.

At present, in addition to wine and spirits manufacturers competing to participate in the series of courses and certifications provided by WSET, more and more wine consumers and wine lovers are also actively participating in the study. The purpose of this kind of person attending the course is to obtain a professional certification, or just to specialize the existing knowledge so as not to get lost in the ever-developing varieties of wine and spirits.

WSET sommelier training is realized through teaching organizations all over the world. WSET has strictly screened and evaluated these teaching institutions to ensure that they have the educational qualifications required by WSET. Only by studying the regular WSET sommelier course in such a teaching institution can students have confidence in passing the WSET level certification. At the same time, WSET also has a group of certified teachers, who will regularly participate in WSET retraining to ensure that the content they teach keeps up with the new trends of wine trade and wine industry development.

As a professional wine training company in China, we have a group of teachers who have obtained WSET certification diplomas. Join hands with WSET Wine Institute in the UK, take the lead in introducing and popularizing WSET sommelier certification and wine tasting education in China, and combine with top wine tools, wine nose, which will train more talents and provide better services for the wine industry. English: Certified by different tasters.

English: Light Wine and Spirits Course

ESW wine and spirits course is the only systematic professional wine course in China, which combines the most popular international first-class wine training course with the local culture of China wine. Completely independently developed by Xiangyi Wine Education, and developed by many senior lecturers for many years, it is a set of China wine certification courses synchronized with the world. This course provides courses at different stages from beginners to senior experts, including the latest international wine knowledge and skills, and combines domestic market and marketing concepts to design international, professional and localized practical wine courses for students. Most cost-effective:

Localized teaching and internationally synchronized course content, ESW is the most valuable training course for wine sommeliers in China in the world. No matter the knowledge capacity and quality, or the quantity and quality of wine used in the course, it greatly exceeds the international courses at the same level.

Most valuable:

ESW series certificates have become one of the most valuable certificates recognized by the wine industry. It is a stepping stone for many well-known international and domestic wine companies. Pernod Ricard, COFCO and citic guoan. Limited employment for students with ESW certificates.

First-class lecturer team:

We have a group of international excellent teachers with rich experience and senior industry background to provide students with high-quality teaching services. The lecturers have different styles, or have studied in overseas related majors, or have extremely rich practical experience in domestic wine operation, which can meet the needs of different students.

Extensive alumni network: For many years, ESW course has been the most popular and registered wine sommelier training course in China. The number of students exceeds 1 10,000 every year. Students are distributed in various industries, fields and regions.

Improve follow-up services:

Provide extracurricular job recommendation services to foreign students, and often hold wine tasting and other activities so that every student can experience it personally and apply what they have learned. Over the years, we are proud that foreign students have spread all over the country and performed well in their work.