Hot spot: Collection of logo and slogan of "Lotus Boutique B&B"

"Lotus House Boutique B&B" Image Logo and Slogan Solicitation Competition

I. Background of the event

In order to further enhance the image of Lotus House Boutique B&B, enhance the cultural connotation of Lotus House Boutique B&B, build the brand of Lotus House Boutique B&B, and enhance the popularity and reputation of Lotus House, the Logo and slogan of Lotus House Boutique B&B are now openly collected for the whole country.

Second, the subject and the undertaker

Organizer: Lianhua Building

Third, the theme of the event

"Lotus House Boutique B & B&B”logo and slogan collection

Fourth, the active object.

Open solicitation is open to the public, and teams, organizations or individuals are not limited. Submit posters and Logo.

Verb (abbreviation of verb) I-word duration

Activity time: 2065438+June 22, 2007–2065438+September 2007 19 (submission deadline is September 19 at 24: 00).

Activity form of intransitive verbs

After public solicitation, online voting, organizer evaluation and final approval, the slogan and Logo that best reflect the characteristics of "Lotus House" were selected.

1, selection process

(1) public solicitation: from June 22 to September 20 17 19, the works will be sent to the designated mailbox of Lotus House, and after preliminary screening, the numbers will be sorted in a unified time and then online public voting will be conducted;

(2) Online public voting: posters and Logo works will be displayed from September 22, 20 17 to October 25, 2017, and public online voting will be accepted;

(3) Final evaluation: 201710/October 26th-101October 28th. After the online voting of the shortlisted works, the expert group and the organizer will review according to various factors such as popularity, dissemination and value, and finally determine the winning works;

(4) Announcement of results: 2017165438+129 October, the selection results will be announced in the media and online, and awards will be given;

2. Engineering request

(1) background of b&b lotus building:

With the design concept of "Simple New Huizhou School, Central Plains and Republic of China Style", Lotus House boldly deconstructs and integrates architectural and garden elements in ancient and modern times, at home and abroad, and in the south of Central Plains by using post-modernism decoration techniques.

Lotus House is neither like the traditional carved beams and painted buildings in China nor like the old castles in the west. It is not like a contemporary cement cube, nor is it like a popular grotesque. This is an eclectic, innovative, elaborate and unique Central Plains landscape.

Introduction to Lotus House:? The waterside pavilion has small bridges and flowing water, vines holding clothes, lush flowers and trees, scholarly Zen, elegant tea rhyme, and intoxicating elegant details everywhere. B&B Lotus House Boutique Hotel * * has 19 boutique B&B rooms with different styles, as well as four meeting rooms and salons.

Boutique B&B Hotel-Lotus Building gives people a lingering yearning. Here, feel the refreshing breath from the 10,000-acre Longhu Lake and the fragrance of lotus flowers all over the lake; Here, I came into close contact with the beautiful scenery recorded in The Book of Songs. Chen Feng said, "There are two evils, one is Pu and the other is He". Here, feel the lush reeds and bushes, and breathe the aura of Huaiyang, the old capital and water city. Trekking to find beautiful scenery, Lotus Tower gives people not only tender feelings, rich scholarly Zen, profound historical and cultural heritage, but also the vicissitudes of life for thousands of years, which makes every grass and tree full of spirituality and every brick and tile full of stories.

(2)B&B features: show the unique architectural and cultural charm of Lotus House, beautiful and exquisite natural ecology, and show the city image and spiritual outlook of Huaiyang County.

(3) Relevant requirements: the theme is clear, the concept is novel, the recognition is high, the meaning is profound, and it has artistic appeal and visual impact. It requires concise, standardized, catchy words, easy to understand and remember, easy to popularize and spread, suitable for use in various occasions and carriers, and popularized in many fields.

(1) logo

1) Design a brand-new LOGO for "Lotus House Boutique B&B". Please attach a design description of less than 200 words to each work, detailing the concept, logo interpretation and standard color description. The participating authors should keep bitmap source files or vector files with a resolution of 300dpi that can be used for printing. The form of the work is unified as an electronic manuscript, with the format of jpg, jpeg and png files, and the size is above 300dpi (to ensure the confidentiality and fairness of the review, no information of the author is allowed on the work plan), and the size of the work shall not exceed 2M. Participants are limited to upload 1 work at a time, and can only upload 1 work at most (the picture size ratio is suggested to be 4:3, such as 900*675px), and one participant can publish the work up to 5 times (please attach his personal introduction and ID number after the work).

2) There are no restrictions on the theme of creation and the expression of works.

(2) Slogan

Propaganda slogans have the characteristics of the times, local characteristics and artistic level, and can be widely accepted and recognized by the society. About 12 words, easy to spread and remember.

3. Selection criteria

(1) logo

l？ Theme: The theme is distinct, the conception is novel and the implication is profound, which fully embodies the conceptual characteristics of "Lotus House Boutique B&B".

l？ Design: The works are simple and atmospheric, with bright colors, artistic appeal and visual impact, and easy to identify and remember.

l？ Communication: high recognition, strong extension and applicability of the image, and universal value of international communication.

(2) Publicity language

The characters are concise, standardized, catchy, easy to understand and remember, easy to popularize and spread, suitable for use in many occasions and carriers, and popularized in many fields.

3. Award setting

(1) Logo is a reward.

l？ Best design award: awarded to the logo work of "Lotus House", with a reward of RMB 10000.

Three best finalists: the works with the logo of "Lotus House" will be awarded RMB 3,000.

l？ Award for Excellence (10): one in 500 yuan.

(2) Slogan

l？ One of the best advertising slogans: the works rated as "Lotus She" advertising slogan will be awarded RMB 10000.

Three best finalists: the work with the slogan "Lotus House" will be awarded RMB 3,000.

l？ Award for Excellence (10): one in 500 yuan.

VII. Ways of submitting works

Submission email liansheminsu@ 163.com

Media support: Sohu, Netease, Phoenix, Today Headline, Daily Express, Dahe Forum, WeChat public platform, etc.