What is Wang Laoji's marketing idea?

To tell the truth, many people think that the speed of Wang Laoji's market expansion is incredible, but if you look at how it grows step by step, you will find that its success is taken for granted.

At that time, in our marketing class, when analyzing Wang Laoji, the market positioning of a beverage was mentioned, just as Coca-Cola and Pepsi were positioned as carbonated drinks, and Wang Laoji was positioned as healthy drinks.

Of course, in addition to the unique positioning, Wang Laoji's sales strategy is also different. Generally, it is necessary to open the market. Generally, supermarkets and small shops sell drinks. However, Wang Laoji broke the routine, and his sales channels were mainly hotels and restaurants, which was often ignored by other beverage manufacturers.

Finally, Wang Laoji's image public relations is very good, whether it is the century-old quality when it was first launched or the donation during the Wenchuan earthquake, etc., it has greatly enhanced Wang Laoji's impression in the eyes of the masses.

If we have to talk about Wang Laoji's marketing idea, I think it is a brand-new beverage marketing strategy that is gradually radiated from high-end places such as hotels to the beverage market.