Shanghai Yayue Hotel is the first carbon-neutral hotel in China. What kind of new marketing concept does this reflect? (

The marketing concept of exchanging points. According to the official website of Shanghai Yayue Hotel, the hotel will purchase points to neutralize its carbon emissions by investing in green energy development and emission reduction projects in China. Hotel guests can also choose to purchase carbon points to offset their flights. of carbon emissions. To be carbon neutral, all energy consumed by the hotel, including staff commuting, food and beverage delivery, and guest use, is recorded and the carbon emissions are calculated cumulatively.