Bar management knowledge

Bar management, as the core course of hotel management specialty in higher vocational colleges, has been paid more and more attention, and its position in the curriculum system of hotel management specialty will be more prominent. So how much do you know about bar management? The following is my knowledge of bar management for your reference and understanding. I hope you like it!

Bar management knowledge 1:

The first step: cultural orientation must be absolutely carried out.

Why? What do you think is the core of a good bar? Decoration? Recruitment? Service? Marketing? Atmosphere? Music? Beauty? Give it away? This is the most basic operation method. Almost any bar manager above the middle level knows. To put it bluntly: you will, but unfortunately your competitors will. So, why can you beat them in the fierce market competition? Hehe, if it were as simple as making a bar, so many people would not lose money.

The culture we need is not the gift of the Duke of Zhou, nor the way of Confucius and Mencius. We need a more vulgar culture that is more acceptable to the public. Let's explain the term bar culture first: it is the space atmosphere, the level of personnel, the excitement and excitement of emotions, their association, and finally get the mood they want after the guests come to the bar. It is difficult for me to express my culture clearly in words, because this culture is really something that can only be expressed in words. For example, you will be excited for a performance, disappointed for a movie, shed tears for a novel, and toss and turn for a TV series. Then you will be excited, shocked and remember them deeply. Because this is culture. If your bar creates a unique entertainment culture, won't the guests be as obsessed with it as they are with it?

As a bar culture, I think it is actually divided into two parts: bar culture and corporate culture. Among them, pub culture is aimed at guests, and corporate culture is aimed at employees. Let's talk about bar culture first. Here are some common cultures of the top bars in China. Generally speaking. As long as one or two of them do very well, there will be no problem with bar culture.

1, a graded passion atmosphere

2. Fashion with bright spots

3. Ambiguous atmosphere

4. Face-to-face reception

5. Rapid innovation

6. Freedom, relaxation and surprise

Knowing the types of culture, the bar manager can locate the culture according to the local customers. This step is very simple, just analyze and discuss the culture suitable for the local market. But how can these be achieved and how can they be built? It is not clear in a few words. Different cities may be suitable for different cultures. Here are a few examples to illustrate how to create culture: for example, create ambiguity with atmosphere. First, analyze the customer base. Of course, the bar is mainly paid by male guests, so that guests can feel ambiguous, except decoration, music and lighting. It's a woman. Bar operators should pay attention to this principle. For guests with women, help them with women. For guests who come by themselves, help them meet women. In short, we can't let the guests get something every time they come, nor can we let the guests get nothing every time they come. In the worst case, we have to leave them with hopes and dreams.

Bar management knowledge 2:

Generally speaking, women in bars are made up of these parts:

1. Female employee in charge of reception

2. Beautiful women who look like college students and white-collar workers (actually female employees)

3. Female white-collar workers, shop assistants, college students, flight attendants and office workers (non-employees) who are really invited to play.

4. Little sister, working girl

5. Miss Nightclub and Miss Sauna

Describe their sources and functions respectively.

1. Responsible for receiving female employees: the main sources are recruitment, excavation, employee introduction and agency. You don't need to explain the function, just play with the guests and give them ambiguous fantasies. While playing with guests, strengthen wine promotion and promote cocktails.

Second, beautiful employees posing as guests can use professional models, and girls who don't want to get in touch with guests can use part-time jobs. Although not directly involved in the reception, it is a beautiful landscape of the bar, which can bring many fantasies to the guests. The requirement for them is that the guests must accept the toast politely, leave their number and try to guide them to the bar next time.

Third, the girl who goes to work: The source of this master will be detailed when I introduce the marketing department and customer service department in the future. Their role is great, because the female employees of the company will get bored with the guests after a long time, and these girls are very slippery and generally don't go out with the guests, so the probability of having an atmosphere with them is very low. After playing for a long time, guests will know that they will gradually lose interest. The second part, after a long time, female employees are either guessed by guests as employees or lose interest because they have not been able to get together. So the girls invited to play are the real fresh blood of the bar. Imagine you meet a girl in a bar. Do you want to play with the hostess? Still want to play with female white-collar workers or college students? It's not about spending money, it's about feeling different.

Fourth, many bar managers don't welcome little girls and working girls. In fact, although it is a bit rustic, there are also long and beautiful ones. You can use the operation method to let those who have a bad image leave early. As for the good image, hehe, according to my statistics, the probability of having sex with guests is the highest.

Fifth, introduce nightclubs and saunas, which will be discussed later. Let's talk about the role first. In fact, they usually get off work after twelve o'clock, mainly to fill the beauty popularity in the second half of the year. Because many girls who go to work will leave early because they have to go to work the next day, with the filling of such ladies, the second half of the bar will not be empty and the guests will be retained.