Combined with the characteristics of resort hotels and customer types, what challenges do you face in operating resort hotels?

How to break the bottleneck of the seasonal market operation of leisure resort hotels, make efforts to change the seasonal marketing strategy, and change the marketing theme frequently according to the seasonal changes, so as to make profits in the peak season, gain momentum in the off-season and develop in a balanced way, which is a problem that every leisure resort tourism industry must seriously consider and take seriously.

With the rapid development of China's tourism industry, the continuous improvement of transportation facilities and the vigorous improvement of material living standards, the demand for people to go out for vacation is increasingly strong. In recent years, the development of leisure resort hotels has gradually matured, but the similar management mode, imperfect supporting facilities and high-end products have discouraged many tourists.