Urgent for graduation thesis of financial management

Graduation thesis of financial management

Countermeasures of enterprise financial management under the new environment

With the constant change of social and economic environment and the rapid development of science and technology, the content and function of financial management are also expanding. As the cornerstone of the company management system, financial management is very important to the economic situation of an industrial and commercial company, a country and even the whole world. After more than 20 years of reform and development, China's economy has embarked on the road of sustained and high-speed development. In view of the difficulties faced by contemporary financial management, in order to better meet the needs of enterprise financial management in the 2 1 century, the theories and methods of financial management will take the opportunity of environmental changes and innovate constantly. This paper just wants to make some contributions to the development and growth of Chinese enterprises by studying the financial control strategy of enterprise groups in the new environment.

Keywords: the new environment of enterprise financial management

The development of enterprise financial management in China should be said to have taken a detour and paid a considerable price. In the era of planned economy, China's enterprise management and financial management are not aimed at pursuing enterprise benefits, and income distribution is egalitarianism under the system of "distribution according to work". After the reform and opening up, especially in 1993, the Third Plenary Session of the 14th CPC Central Committee clearly pointed out that the reform direction of state-owned enterprises is to "establish a modern enterprise system and implement scientific enterprise management (financial management)", and financial management has been paid attention to. At present, state-owned enterprises are accelerating enterprise restructuring. A single state-owned enterprise is developing into a mixed ownership economy with diversified investors. Operators and employees hold shares, so that state-owned enterprises and employees really become the same fate [1].

First, the financial management in the new economic era

With the development of economic globalization and high technology, the new economic era has arrived, which has brought many brand-new opportunities and challenges. The financial management formed and developed in the era of industrial economy has shown inadaptability in many aspects. At present, the network economy, knowledge economy and global economy proposed by theoretical circles are all important features of the new economic era. The development of enterprise financial management must adapt to the foundation of new economy, which makes the traditional financial management have a new development.

1. 1 financial management content

In the new economic era, the content of financial management will be from raising funds to giving full play to the scale benefits of enterprises, and then to raising knowledge to giving full play to the knowledge benefits of enterprises. Enterprise management is inseparable from capital, capital is capital, and knowledge is capital. The new economy has broadened the connotation of capital, and knowledge has become an important capital for economic development.

1.2 main body of financial management

In the new economic era, the subject of financial management will change from materialization to virtualization. The subject of financial management is a specific organizational entity served by financial management, and it is an economic entity with independent material interests under a certain socio-economic form. This entity is tangible and relatively stable. However, in the new economic era, with the rapid development of network technology and the increasing promotion of e-commerce, online virtual companies came into being, and these virtual companies are often just a dynamic, short-term strategic alliance, which quickly disbanded after the completion of cooperation goals, thus making financial subjects appear virtual and vague.

1.3 profit distribution mode

In the new economic era, the financial management mode will change from distribution according to capital and work to distribution according to capital and knowledge. In the new economic era, human resources will become the most important factor to determine the economic development of enterprises and even the whole society and the distribution of social wealth. Modern workers are knowledge workers. They actually bring human capital to enterprises by becoming employees of enterprises. Therefore, employees' contribution to the enterprise cannot be measured by "hourly wage", "piecework wage" and "post wage". The only measure of contribution is performance, and the size of performance is measured according to the size of invested capital including knowledge capital. This practice is conducive to mobilizing the enthusiasm, initiative and creativity of human capital owners and better serving enterprises.

1.4 the concept of financial management

In the new economic era, the concept of financial management will shift from the concept of economic benefits to the values of knowledge benefits and talents. New economy develops economy with knowledge and information network. Knowledge resources that are attached to human resources and exist independently in the form of knowledge and information will become the primary economic resources for economic development. Therefore, for an enterprise, the possession of knowledge resources is the key factor for the success or failure of competition. Enterprises should regard knowledge as the source of enterprise benefit growth and establish the concept of knowledge benefit. At the same time, enterprises can only create, own and use knowledge if they have talents. Therefore, enterprises should firmly establish the concept of "people-oriented", and financial management should focus on "people", increase investment in talents, and strengthen the measurement and information feedback of talent value [2].

1.5 Financial Risk

In the new economic era, the financial management risk will shift from the traditional investment risk to the coexistence of investment risk and network technology risk. The traditional investment risk mainly refers to the possibility that the expected return cannot be realized. From the perspective of individual investors, risks are divided into systematic risks (market risks) and unsystematic risks (company-specific risks). From the company itself, there are operational risks (commercial insurance) and financial risks (financing insurance). In the new economic era, the meaning of "insurance" tends to be complicated. In addition to the risks brought by traditional investment, the application of network technology also brings new risks and greater challenges to enterprises. This point should be paid full attention to in enterprise financial management.

Second, the new environment, corporate financial management countermeasures

2. 1 The concept of financial control needs to be redefined.

Because the theory, environment and people's expectations of financial management have changed, it is necessary to redefine financial control. First of all, compared with the traditional system, financial management has been separated from financial management and exists independently, just as enterprises are independent of the government as legal persons after the separation of government from enterprises. In other words, the microscopic nature of financial management is its basic attribute. The discussion on financial control must be guided by the principal-agent theory,