Future development direction and strategic planning of enterprises

Future development direction and strategic planning of enterprises

The future development direction and strategic planning of enterprises are, in the final analysis, market and profit. Without market, there is no profit. Without profit, enterprises can't survive. Now the competition in all walks of life is fierce. Let's share the future development direction and strategic planning of the enterprise.

Future development direction and strategic planning of enterprises 1 1 capital construction projects:

(1) Because the original salt transit storage warehouse of our company has a long history and outdated facilities, it can't meet the requirements of the modernization of salt circulation. In order to do a good job in salt distribution, strengthen warehouse management, ensure the storage quality of iodized salt and show the franchise image of the enterprise;

Our company plans to fully maintain and repair the original warehouse in 2009, maintain and repair the roof, floor and wall according to the new warehouse standard of provincial group company, and improve the storage facilities. The required funds are 200,000 yuan, so please allocate funds from the higher authorities to solve it.

(2) In order to do a good job in greening and beautifying the environment of the company's compound and show the company's good image, our company plans to plant some flowers and trees in the garden of the compound in 2009, and the required funds are 30,000 yuan, so please ask the superior to allocate funds to solve it.

2. Other office equipment investment:

(1) As the group company operates UFIDA office software, our warehouses and other places are not equipped with computers. In order to facilitate the work, our company plans to buy two computers in early 2008, and the required funds are 20,000 yuan, so please allocate funds from our superiors.

In the next three years, our company will carry out business around the general idea of the group company, ensure the supply of iodized salt, strengthen and expand the main business, realize the annual growth of the total economic output of the enterprise and improve the economic benefits year by year. The main business plan is:

First, focus on the main business to ensure the supply of iodized salt.

1. Strengthen employees' learning and improve their comprehensive quality. Further change ideas, raise awareness, improve service attitude, improve service quality, adjust business philosophy and marketing strategy, and provide ideological guarantee for the modernization of salt circulation.

2. Improve the management network construction, improve the management system and measures, standardize the business behavior of enterprises, vigorously carry out terminal distribution, expand the sales of paper-plastic small packaging salt, do a good job in the promotion of multi-variety salt, vigorously publicize the uses and benefits of multi-variety salt to sellers and the masses, increase the sales of multi-variety salt year by year, and strive to complete the annual sales task.

3. Strengthen the detection of iodized salt and improve storage management. Repair and maintain the original salt transfer warehouse to ensure the hygienic quality and safety of iodized salt and small package salt storage. Strict inspection of iodized salt in and out of the warehouse, unqualified iodized salt shall not be out of the warehouse, to ensure that the "three rates" of iodized salt meet the standards and safeguard people's health.

4. Strengthen the market management of food processing and small-scale industrial salt, establish enterprise purchase and sale files, keep abreast of manufacturers' business trends and production of salt, conduct tracking, visits and inspections, control the sale of loose salt, sell less loose salt as much as possible, and sell more small packets of salt to ensure that industrial salt is "special for salt".

5. Intensify the propaganda and investigation of salt policy, purify the market and maintain the franchise. In the publicity of salt policy, we should adopt multi-channel, multi-form, wide coverage and popularization to increase people's understanding of iodized salt knowledge and salt policy laws and regulations, and consciously resist the smuggling of inferior salt.

In the inspection of salt administration, it is necessary to intensify the investigation, actively obtain the support and cooperation of local governments and relevant departments, and carry out activities to clean up and rectify the salt market. Purify the market, maintain market order, deter smuggling of smuggled salt and border verification, and safeguard salt monopoly.

Two, broaden the business channels, carry out a variety of business activities, improve the efficiency of enterprises.

1. Because our company is an reimbursement unit, limited by economic autonomy, it is difficult to carry out some large-scale business activities independently. Therefore, for large-scale diversified business investment activities, our company fully cooperates with the projects carried out by municipal companies.

The office building of county court adjacent to our old office building has been sold to real estate developers. Because of the small area, if the developer takes a fancy to our old office building and uses it to develop a comprehensive building or a commercial house, or if conditions permit, we will develop it ourselves, which will have a greater appreciation prospect in the next three years and increase certain income for the enterprise.

The company's old warehouse in the county town covers an area of more than 300 square meters. In a good location of the county, if you can buy the land behind the warehouse to increase the land area and independently or introduce funds for real estate development, there will be good investment prospects.

4, do a good job in the company's store rental, develop idle assets to increase corporate income. Shop rents are adjusted in a timely manner according to market conditions, and large shops are openly rented to increase shop income as much as possible. Try to rent out some idle office buildings, warehouses and storefronts so that they can get benefits as soon as possible.

According to the requirements of Scientific Outlook on Development, our reform measures in the next three years will mainly focus on the reform measures of group companies and municipal companies. Further deepen the reform of the three systems and innovate the management mode. Mainly prepared to take the following measures:

1. Strengthen the training and selection of young cadres in employing people. Cultivate young employees with strong working ability, strong sense of responsibility and good ideas as reserve cadres for the development of enterprises.

2. In the employment system, we should act in strict accordance with the labor law, sign labor contracts with employees, ensure that employees are employed by post, post and salary, minimize temporary workers, and gradually exclude temporary workers.

3. In the distribution system, fully embody the principle of combining distribution with contribution and workload, widen the distribution gap, improve the performance pay standard, and improve the enthusiasm and sense of responsibility of employees who suffer hardships, have a large workload and have remarkable achievements.

4. Change business philosophy, adjust sales strategy, improve service attitude, improve service quality, improve marketing network, establish and improve marketing system and measures, standardize enterprise behavior, vigorously promote terminal distribution, and make enterprise marketing behavior adapt to the requirements of salt circulation modernization and enterprise reform and development.

5. Strengthen enterprise management and improve various systems. Do a good job in enterprise financial management, try to control expenses, save expenses, reduce costs and improve efficiency. In terms of expenses, try out the lump sum method to budget the total expenses and save prizes.

Further improve the various systems of enterprises, pay close attention to the inspection and implementation of systems, standardize the management behavior of enterprises with systems, and promote enterprises to gradually embark on the road of standardized management.

Future development direction and strategic planning of enterprises. Development strategic goal

The strategic goal of the development of small and medium-sized enterprises is their strategic positioning. This orientation should not only be the pursuit goal of China's small and medium-sized enterprises, but also play a guiding role in the development of China's small and medium-sized enterprises, and should be achieved through efforts to promote the gradual development of small and medium-sized enterprises, which is a dynamic goal in the process of operation. As far as its goal is concerned, it should not only conform to the national conditions of China, but also be unified with the present situation of the development of small and medium-sized enterprises;

As far as its dynamics are concerned, it should be unified with the world economic situation after China's entry into WTO. Through research, I think that the development of small and medium-sized enterprises should mainly achieve the following three development strategic goals: sports national support goal, small and medium-sized enterprise operation result goal and social benefit goal.

Motion state support target

This is mainly from the external environment to discuss the development strategic objectives of small and medium-sized enterprises. The development of an enterprise is a dynamic process, and it can only grow and develop in a favorable environmental system. Because small and medium-sized enterprises are vulnerable groups, they need to achieve systematic environmental goals to achieve their own business results and social benefits.

Therefore, the operational state support goal naturally constitutes one of the most important development strategic goals, and the following specific goals need to be achieved:

1. Government support in place.

The government's policy support is the primary issue related to the development direction of small and medium-sized enterprises and whether the system objectives can be realized. Due to the shortage of funds, talents and backward technology, it is difficult for small and medium-sized enterprises to compete with large enterprises, and due to their own conditions, they cannot obtain the funds, talents and technology needed for development, which requires the government to give necessary support and create a good external environment.

The goal of government support policy is embodied in government idea, government identity and government support policy. The concept that the government is in place means that the government should change its concept and realize that large, medium and small enterprises are equal members in the socialist market economy and can make their own contributions to the country's economic development and social stability.

2. Social services have been put in place.

Due to the poor self-survival and development ability of small and medium-sized enterprises, it is generally difficult to meet the needs of funds, technology and talents through their own efforts and realize self-service in information, training, market and law. The government and social intermediary institutions should take measures;

So that small and medium-sized enterprises can obtain all kinds of resources and information needed for their own survival and development. Therefore, administrative regions should be divided as carriers to form administrative institutions serving small and medium-sized enterprises.

3. The financing service intermediary has been put in place.

The biggest problem in the development of small and medium-sized enterprises is the lack of their own funds, and it is difficult to raise the funds needed for the development of enterprises by relying on their own reputation and property mortgage. This requires intermediary agencies serving small and medium-sized enterprises to coordinate the relationship between banks and small and medium-sized enterprises and urge banks to better serve small and medium-sized enterprises.

Intermediaries can be small and medium-sized enterprise trade unions and small and medium-sized enterprise loan guarantee companies. Through their efforts, the relationship between small and medium-sized enterprises and banks has become closer, helping small and medium-sized enterprises to open up financing channels and increasing financial institutions' capital investment in small and medium-sized enterprises.

Operational result target

This is from the internal mechanism of small and medium-sized enterprises to discuss their development strategic goals. The goal of sports state support is only to establish favorable external economic conditions and environment for the development of small and medium-sized enterprises. To fundamentally promote the long-term development of small and medium-sized enterprises, small and medium-sized enterprises themselves must also establish a good internal mechanism, specifically to achieve the following goals:

1. Increase the quantity.

The development of small and medium-sized enterprises should first be a rapid increase in quantity.

In order to give full play to the role of small and medium-sized enterprises in China's industrialization process, the annual growth of 15% ~ 2O% should be beneficial in the future 10.

2。 Improve the quality.

The low quality of employees in small and medium-sized enterprises is a common problem, which is not conducive to the development of existing enterprises or the establishment of new enterprises.

The government should take decisive measures to create conditions to help them improve their own quality and quickly change the existing situation.

3. The structure is reasonable.

The structural contradictions in the operation system of small and medium-sized enterprises in China are prominent; The industry structure, product structure and regional structure are all unreasonable, which is an important factor for China's small and medium-sized enterprises to face difficulties and must break through quickly.

We must analyze the causes of unreasonable structure, find the focus of contradictions, take effective measures to solve the three major structural contradictions within two years, and make the management structure of small and medium-sized enterprises in China tend to be reasonable.

4. straighten out the system.

The institutional contradictions of small and medium-sized enterprises in China are mainly the separation of government and enterprise, and the separation of government and capital. At present, it is still necessary for enterprises to truly become the market subject of independent operation, self-financing, self-discipline and self-development.

The institutional contradictions of collective enterprises are unreasonable corporate governance structure, unclear property rights and lack of incentive and restraint mechanism, which makes small and medium-sized enterprises inefficient and difficult to truly develop and grow. Therefore, the government should take different measures to help small and medium-sized enterprises straighten out their systems and establish a modern enterprise system.

Social benefit goal of management

This is the strategic goal orientation of the development of small and medium-sized enterprises from the perspective of social benefits generated by small and medium-sized enterprises. As the main body of market competition, small and medium-sized enterprises will inevitably aim at maximizing profits, but the profit goal of enterprises cannot be separated from the social benefit goal.

Every enterprise's pursuit of profit maximization cannot maximize social wealth, and the loss of social wealth will in turn hinder the development of small and medium-sized enterprises. Therefore, we should take the overall social benefits produced by small and medium-sized enterprises in their operation as the standard of their development.

Second, the strategic direction

The development strategic goal of small and medium-sized enterprises is related to their future development direction and future, and the choice of development direction is the most important.

On the basis of fully considering China's national conditions, the characteristics of small and medium-sized enterprises and the opportunities and challenges brought by China's accession to the WTO, in order to achieve the above development strategic objectives, I would like to talk about the development of small and medium-sized enterprises.

First of all, the differentiation strategy is adopted, that is, in the process of production and operation, enterprises give full play to and make use of the unique advantages of a certain part or even all of their products or services that are different from other enterprises to support the sustained and stable development of enterprises.

Every link in the production and operation of an enterprise may be differentiated, among which the development of market differentiation is the most important link in the whole operation. The raw materials, processes, functions, forms, varieties and other aspects of the internal composition of products, as well as the external price and marketing of products, have created the possibility of market differentiation in various places.

This difference is the difference of consumers' psychological feelings. As far as the product itself is concerned, there may or may not be objective differences. In order to identify the market differences and use them for us, operators must have the ability to analyze and study the market, develop and create the market, break the mindset, and explore the market space neglected by others through adequate market research.

At present, the main factor restricting the development of small and medium-sized enterprises is the excessive overlap of commodity production, which leads to the oversupply of commodity markets. Therefore, adopting differentiation strategy is the necessary and primary development strategy for SMEs.

Differentiation can make enterprises get a premium and attract a large number of loyal customers even in periodic or seasonal economic depression. Furthermore, due to the small input-output scale of small and medium-sized enterprises, the composition of capital and technology is generally low, resulting in low competitiveness and anti-risk ability.

In particular, a large number of enterprises are concentrated in industries with low technology content and simple production technology, and are unable to implement low-cost strategies. It is wise to adopt differentiated strategies.

If the local economy develops rapidly, it is easier for small and medium-sized community service enterprises to raise funds. As long as the enterprise's projects have development prospects, it is easier to get the support of government funds and residents, and raise the required capital in the form of * * * *.

On this basis, we can also learn from the following differentiation strategies to improve the differentiated development strategy and high resource utilization rate of SMEs:

Market creation method

The so-called market making is to find a complete blank market or blank area in a complete market. The market consists of various consumer groups with different needs, and their consumption needs are constantly changing with the development of the times.

Therefore, no matter how perfect and mature the market is, it cannot remain unchanged for a long time. Market differences always exist and business opportunities can be seen everywhere. Even in the face of traditional product markets, SMEs do not have to be at a loss.

To create a market, enterprise managers need to generate new ideas like entrepreneurs, emphasize the adoption of new technologies, cultivate new markets, develop new industries and establish new standards, which requires enterprises to have great innovative spirit.

Market segmentation is a common method.

Market segmentation is the act or process of dividing the whole market of a product into several consumer groups according to the differences of consumer demand.

Practice has proved that as long as we broaden our thinking, find differences and cultivate differentiated markets, we can completely open up a new world in mature markets. It must be noted here that unless uniqueness is valuable to customers, it will not bring real differentiation.

In view of the market segmentation trend, small and medium-sized enterprises must fundamentally emphasize specialization in the whole business field and all products, rather than large-scale or large-scale thinking.

However, in the implementation process, we should pay attention to the following points:

Don't provide unnecessary and exaggerated differences in the market.

If the market does not need it, it will be worthless, and excessive exaggeration may greatly increase the cost;

In the process of implementation, all aspects of the enterprise should cooperate and adapt to each other, and don't miss the overall situation because of one aspect;

Creation should be sustained and accumulated.

In-depth method of borrowing questions

As mentioned above, small and medium-sized enterprises are generally at a relatively low technical level due to the limitation of capital scale. Correctly using the strategy of "making use of the topic", relying on the breakthrough of key technologies by technologically advanced enterprises and the law that there are no perfect products in the world, we can tap the shortcomings of their products, fill their defects, enhance their use value, and output products that are more suitable for market demand, so as to achieve the effect of breaking through the technical bottleneck with half the effort and explore the development of enterprises.

This requires enterprises to constantly establish new local market advantages through the continuous improvement of new products and each product, and constantly increase the value of each newly created or mature product in order to achieve or maintain real differentiation. To implement this strategy, we must first determine who is the opponent, and then conduct a competitive analysis. We should treat our competitors' products with a positive attitude rather than a negative attitude.

Success comes from creation, and the essence of imitation lies in: every borrowed idea must be improved and perfected to adapt to the enterprise environment; Although the goal is still originality, this originality often does not come from a breakthrough idea, but is accumulated by thousands of small improvements, which will eventually completely transform the original products and create new markets;

Imitation does not hinder the breakthrough thinking of enterprises, but improves the possibility of finding a breakthrough. In business, this process of creative imitation often means ability. The customer's opinions deserve special attention. According to the latest survey of Harvard Business School, 57% of new products in the market are created by consumers.

shortage make up

The law of economic development proves that the market is always dynamic, so there will always be vacancies in products. Today's small and medium-sized enterprises aim at the weaknesses of large enterprises, give full play to their own advantages, develop products that large enterprises have no time to take care of, fill market vacancies, or become assistants of large enterprises and members of upstream supply chains, and will grow into excellent enterprises in the industry tomorrow.

Picking up and filling the gaps is a special market segmentation strategy. Under this strategy, entrepreneurs try their best to isolate themselves from market influences such as competition and focus on specific target market segments.

It is very important to develop the gap market. Many enterprises fail because of wrong market positioning or lack of customer perception advantage in the target market. In order to reduce the possibility of failure, enterprises can consider the benefits of opening up market gaps, rather than just being ahead of competitors. Concentrate the strength of enterprises on a market segment and pay attention to the superiority of products.

For small and medium-sized enterprises, choosing professional market is not the only possible strategy. Finding a potential market that can be developed and utilized is a popular strategy, which can make small and medium-sized enterprises survive in the cracks of big competitors. If we want to cooperate with large enterprises, it requires enterprises to have certain technical strength. Now OEM production and enterprise cluster effect are also very common. The strategy of picking up what is missing is very attractive to small and medium-sized enterprises that try to avoid direct competition with industrial giants and want to establish their own competitive advantages.

This method has a good effect in domestic and foreign markets. With the narrowing of the market gap, the global economy will have great development potential, and the division of labor and cooperation among enterprises will be greatly strengthened. Successful enterprises in the market must be very agile in responding to the market and changes. And these, SMEs can do very well.

Secondly, we should develop small and medium-sized enterprises with regional characteristics. In today's increasingly fierce market competition, only distinctive enterprises will have room for survival and development, so cultivating and developing regional characteristic enterprises is the main direction of small and medium-sized enterprises in China.

All localities should vigorously develop industrial cluster enterprises with advantages and characteristics according to the advantages of market, resources and labor force. The industry formed through regional characteristics can drive the region to form industrial clusters and promote the development of local economy.

Third, we should develop export-oriented small and medium-sized enterprises. Small and medium-sized enterprises are the main force in developing export-oriented economy, and their development can produce several functions:

(1) Accelerate the pace of China's opening to the outside world, let the outside world know more about China and participate in China's industrial construction;

② Make more use of foreign capital and foreign advanced technology, equipment and management experience;

(3) Promoting the development of export enterprises in China and creating better conditions for increasing the export of products of enterprises in China;

④ Make China form an open economic system, and promote the deepening of China's economic system reform and the renewal of people's ideas. Therefore, China should make full use of the opportunities brought by China's entry into WTO to accelerate the development of export-oriented SMEs.

Finally, we should develop state-owned and collective small and medium-sized enterprises. The development of these enterprises lies not in the increase of the number of enterprises, but in the improvement of quality. The key to improve the quality of state-owned and collective small and medium-sized enterprises is to intensify enterprise reform, promote the transformation of enterprise management mechanism and become the main body of market competition.

In order to promote the development of small and medium-sized enterprises in China, on the one hand, China should formulate a series of policies and measures to relax the restrictions on small and medium-sized enterprises and let them have the internal mechanism and motivation for free development; On the other hand, we should create conditions to reduce the burden as soon as possible and truly become an equal member in the market competition.

The future development direction and strategic planning of the enterprise 3 I. Overall thinking

Earnestly implement the company's rules and regulations and relevant decisions, comprehensively cultivate talent plans that meet the needs of the company's development, strengthen the construction of middle-level cadres, build a harmonious team, and achieve the company's leap-forward development with the aim of comprehensively improving services and pioneering and innovating.

Second, the planning objectives

(A) the overall goal

In the next three years, under the leadership of the company, through the unremitting efforts of all employees of the company, we will vigorously develop market business and strive to achieve stable growth of the company's income.

(2) Specific objectives

1, strengthen the construction of staff, strive to improve the professional and skill level of employees, and improve service awareness and risk awareness. Organize the training and study of employees, cultivate the market awareness and management ability of middle-level cadres, and cultivate an echelon talent team to meet the needs of enterprise development.

2. Intensify market promotion, formulate promotion plans, and strive to implement three successful renovation cases of large shopping malls or landmark hotels within one year.

3. Gradually improve the company's office environment to provide a solid foundation for the company to expand its scale.

4. Cost accounting will be carried out from next year, and the investment in network resources, personnel expenses and fees will be comprehensively analyzed and compared, so as to better control the rationality of expenditure and investment.

5. Organize employees to carry out competitions that can arouse everyone's enthusiasm and reflect team spirit according to their work characteristics.

6. Strengthen standardized services, institutionalized services and humanized services, establish a brand of "Chuangnuo", attract customers with high-quality services and touch customers with sincere services.

(3) Safeguard measures

1, strengthen the regular meeting of middle-level cadres, seriously study and solve various problems existing in the work, and build a harmonious team.

2. Strengthen employee training and learning, formulate training and learning plans, conduct professional training, and send employees from relevant departments of the company for in-depth study according to work needs. By strengthening exchanges with other sister enterprises in the lighting industry,

Gradually improve the skills of employees.

3. Establish a scientific management system and strengthen the system construction of the company; Establish and improve a fair and reasonable income distribution system that is conducive to stimulating the enthusiasm of employees; Improve the supervision and assessment mechanism and establish a scientific, standardized and strict management innovation concept.

4. Designate a special person to conduct statistical analysis on the monthly and quarterly statistical data of the company, find out the gaps and problems, and provide important reference for leadership decision-making.

5. Intensify publicity, innovate publicity means, improve Luoyang customers' awareness of "Chuangnuo", and provide more relaxed and convenient lighting technology solutions for agents at all levels in Luoyang.

6. The planning outline is broken down year by year, and the annual plan is made, which is implemented by all departments of the company as planned to ensure the implementation and completion of the plan.