Traditional Culture Encyclopedia - Hotel franchise - What is the purpose of buying expensive wines such as Maotai at a high price on the street?

What is the purpose of buying expensive wines such as Maotai at a high price on the street?

I don't know when it started. At the gate of the farmers' market, or in crowded places, there are vendors sticking big posters to buy all kinds of old wine.

I seldom see these people who buy old wine drive, but since they can persist for a long time, there are naturally ways for them to survive.

A few years ago, a friend of mine was a gift collector. He himself said that he had to work for two months a year, that is, 1 1 month and Mid-Autumn Festival, and New Year's Day to Spring Festival. As long as it is done in these two months, the annual income will be high.

In the street, the traditional eight famous wines are the main sources of buying old wines, and there are also some well-known brands of liquor. However, for these wines, they pay special attention to the vintage. Because the market value of new wine is there, there is not much profit space in the middle, so these people who buy old wine will not choose at all.

Everyone knows the old saying that "wine is the fragrance of old age". Good wine can be used not only for tasting, but also for collection and appreciation. And now many famous wines pay attention to "vintage wine". Selling these old wines as base wines in new wines can improve the quality of these wines. Therefore, many famous wines will be marked with "vintage puree" when they are sold.

People who buy these old wines on the street will make huge profits as long as they can recycle them and resell them to wineries or people who specialize in collecting old wines. After all, collecting wine in the street is like collecting antiques. Many people don't know the price of wine stored at home, and there is no unified market price for old wine these years. This depends on the negotiation between the buyer and the seller.

The wine collectors on the street will also help others identify famous wines and buy some old wine bottles, as long as the appearance is complete. It goes without saying how to deal with old wine bottles. Because many people know that old wine is valuable and they don't want to drink it at home, people who collect wine are fooling that the wine caused by improper storage has run away, or that the storage value will not decrease, so it is better to change some money.

Although some old wines are not as famous as Maotai, their value is not lower than Maotai, which is the main goal of these wine collectors. For example, Quanxing Daqu, LU ZHOU LAO JIAO CO.,LTD, Fenjiu and Dongjiu, whose values are unknown to everyone, are all targets of profiteering. For these wines, it can be said that they have been open for half a year, not half a year, by recycling bottles and picking up leaks.

1. Look at the bottles: the bottles of famous wine manufacturers are all in batches, and they will be gone after a certain year, so it is very important to see if they are old bottles or packaging caps.

2. Look at the label: the label and name of the winery are branded with the times. For example, the name of Maotai Liquor used to be a state-owned Maotai Distillery, and later it was changed to Kweichow Moutai Co., Ltd. If Maotai Liquor in the 1990s came to be a joint-stock company, it would be too fake.

3. Origin identification: The origin of liquor is very important. Although some wines are from the same province, Huairen Maotai and Maotai Town are far apart.

4. Old wine should be stored away from light, at constant temperature and humidity. The bottle cap should be sealed, the outer packaging should be plasticized, and the recognition should be ensured. The wine should not run away, and the fixed position should not be easily shaken and moved.

Don't say that in the street, you can often see some antique famous wines at the entrance of residential areas with large traffic! Most of them are dressed simply, mostly men over forty or fifty years old.

They generally have a low level of education (high income in institutions). In order to eat, I have to come up with my own specialty-collecting and selling expensive old wine! They have no other hobbies in life, and their only hobby is often drinking. Over time, they naturally have an in-depth study of wine.

Coupled with the popularity of expensive liquor in recent years, Maotai, as the boss of liquor, bears the brunt! Because a bottle of old wine is hard to find now, these people have to lower their requirements to collect and sell precious white wine to earn the difference!

Now many shopping platforms have cheap Moutai, and most of them are just trying to make the difference. But they can't find an end buyer, so they can only sell them to tobacco hotels and people who buy famous wines. The acquirer has the channel information of the terminal buyer, and makes the difference by changing hands!

In the final analysis, it is only for profit and survival. This is also the nature of everyone!

On the street? What my friend said was to set up a stall to recycle all kinds of old wine. What picture? It must be profitable, so it's a good idea.

Old wine can often be recycled outside some high-end residential areas or old residential areas, because there are many rich people in high-end residential areas, and some people who don't drink will basically sell them. The price is definitely lower than the retail price, just make up the difference. Some are in front of the old community, and those who live in the old community are generally retired people who can keep the wine, so there are many old wines and great opportunities.

I once saw a video in which an old man wanted to sell his old wine, so he asked a man who set up a roadside stall to recycle the old wine to go home and watch it. The man who recovered the wine halfway said he was not sure, so he called the master of his peers to have a look. After the master came, the price of wine was too low, and finally there was no deal. When people left, they found that the wine had been changed. The problem is that the old master who came later took the same wine into the bag and replaced it with real old wine.

Generally, this kind of recycled wine will fool you if you don't understand it, or it is difficult to really sell the wine at a high price because of your wine problems. These people who recycle old wine make a living in this line and have many routines. Unless they understand, they are too gullible. Of course, this cannot be generalized. I'm just saying that I've seen many examples of good people.

If you want to sell expensive old wine, you will either be an alcohol recycling bank or a private collection, and the bid will be higher.

I am Maotai Wang Xiao, a first-line brewer. Friends who like to drink Maotai-flavor liquor can pay attention to me! Communicate and learn together. It is not convenient to send money now. It's not too much to send a bottle of ordinary Maotai. My ordinary Moutai has been hidden for five or six hours, and it is not too much to sell for several million.

Don't you understand? The world is bustling for profit, and the world is bustling for profit.

Who sells this sky-high or even sky-high wine, not you and me. Because people like us don't want to spend money on it themselves, and no one gives it to me, I'm sure it has nothing to do with these people who buy famous wines.

Some people who often buy good wine as gifts will naturally not sell it, because he always buys good wine, how can he have leisure wine to sell? Therefore, such people hardly deal with them. Even if they want to buy wine, most of them dare not risk buying cheap goods. If they meet a fake one and take it out as a gift, they might as well not give it if they spend money. Do you think he will gamble with this money?

Exclusion has been used. Actually, I don't need to tell you who the liquor seller is.

This kind of wine seller is a high-end gift of alcohol and tobacco, because it is easy to come. Although the price is quite expensive, it is not necessarily when they sell it. After all, there are ghosts in my heart. Secondly, I didn't buy it myself. Third, I want to achieve them, which will naturally be lower. It also left a lot of profits for people who bought high-end gifts of alcohol and tobacco.

There is also concealment, that is, using tobacco hotels as a cover to tell you where to sell them. You naturally got the message, so you wouldn't go to the second one. Anyway, you don't drink it yourself. You can do things as long as you spend money. It is possible that a few bottles of wine will be endless. You buy it for him, and he takes it to the tobacco and liquor store.

However, with the increase of anti-corruption, the business of these people who collect tobacco and alcohol is getting worse and worse.

1. A line of wine,

The first-line wine collectors who set up stalls in the streets and food markets are the bottom chain of the whole old wine recycling industry. It is often the first-line wine collectors who have the highest profits. Many times they are bought at about 30% off the original price, and sometimes they are fooled by the elderly.

2. middlemen,

After receiving the old wine, the first-line wine collectors sell it to the intermediate wine collectors to earn the difference. Middlemen are sorting out wines and selling them to top domestic wine buyers or some of them directly to wine collectors according to their appearance.

3. Top acquirers,

Many large companies specializing in making old wine in China are very strong. Professional collection identification, through Ali or professional auction auction.

It must be profitable.

Are people stupid and rich?

For example, the price of Maotai in Tian Fei and Shang Chao in official website is 1499. According to the current market, Maotai cattle will cost 2,200 yuan in 20 years. But when you set up a stall for recycling, it is basically sold by people who don't understand the market, and it is easy to be slaughtered. If someone bids 1600, you may call them stupid.

People who buy expensive wines such as Maotai at high prices on the street just want to make money, saying that they are recycled at high prices. In fact, they all keep the price low and then sell it at a high price to make a profit. This is also a good way to make money! Especially after the Spring Festival every year, there are vendors in front of many high-end residential areas to buy high-end tobacco and alcohol. Their business is particularly good, and they can't receive a lot of high-end cigarettes and alcohol almost every day. The business is very prosperous!

People who have idle high-end wine at home are definitely not ordinary people. At present, the prices of Maotai and Wuliangye are not generally high, thousands, and ordinary people are reluctant to buy them. However, people who have high-end wine will not spend money to buy it. Everyone knows this. In our eyes, expensive high-end wine is nothing to them. There are too many stocks at home, and sometimes we have to deal with them. But regular shops and hotels can't sell them for them, because there is no purchase ledger. If you sell these high-end wines, there will be a lot of trouble, but people squatting at the door of the community to recycle second-hand high-end wines are the best choice. Selling wine to them, although it will suffer some losses in price, can be free from any restrictions, and kill two birds with one stone!

In fact, people who buy high-end wine are people who often receive gifts, and they also belong to agents who deal with dirty things for them. It is also very convenient to sell these high-grade wines to them, and they will not cause trouble and wash their gifts white. Anyway, I didn't buy the wine myself. It doesn't matter if you sell more or less, you will never feel cheated.

There are also some people who sell high-end wine. They don't drink it, but there are still idle high-end wine at home, and no one there drinks it. Looking very annoying, I directly sold these Moutai wines to vendors who collected high-end wines for two yuan a bottle.

However, these people who accept high-grade wine have some bad motives. He will call some real high-grade wines fake wines, deceive some people who don't know how to do it, let the price of wine come down, and maximize their own interests. This phenomenon is also very common. In a word, these people who buy high-end wine just want to make money, and others have no plans!

Take back the Maotai series and earn intermediate profits. There are sales channels on one line, even if it is not profitable, it will not lose money.