Organizational Ability of Shangri-La Hotel

Organic organization is a loose, flexible and adaptable organizational structure with the characteristics of low complexity, low standardization and decentralization.

After Shangri-La brand achieved market success, it used its good market reputation and extensive market network to launch a four-star business hotel brand-business hotel, which not only launched a new brand to seize the business tourism market, but also formed a brand group with complementary high-end and mid-range hotel brands, which enhanced the group's market competitiveness.