Traditional Culture Encyclopedia - Hotel franchise - Is Kaiyuan Du Ming brand good?
Is Kaiyuan Du Ming brand good?
In June, 2004, Delong Group signed a strategic cooperation agreement with Marriott International. Kaiyuan Du Ming, as the representative brand of Delong Group, cooperated with Marriott International to select genuine brands and cooperated with franchise mode. The cooperation with Marriott in choosing authentic products shows the profound brand strength of Kaiyuan Du Ming. Since its establishment in 2005, Kaiyuan Du Ming has become synonymous with high-end hotels in the hearts of local people with its luxurious brands and exclusive services.
Since its establishment in 2005, Kaiyuan Du Ming has become the first high-end hotel brand in China to connect with international hotels. At the beginning of the development of the industry, he participated in the formulation of the first set of service quality management system "Hotel Banquet Service Specification" in China. As the leader of local high-end hotels, Kaiyuan Du Ming understands the local market demand. After nearly 20 years of operation exploration, we have summed up a series of system standards suitable for the domestic market and created a number of classic service brands, which can be combined with high-standard operation standards to achieve localized and efficient operation.
The First Senior Banquet Planning is one of the professional service teams that Kaiyuan Du Ming strives to build. Its professional service skills, distinctive service tastes and performances have greatly met the needs of professional banquet guests, and have served important conferences such as G20 Summit and Boao Forum for Asia. Star Chef inherits and promotes China cuisine with the highest quality ingredients, unified standards, localized innovation and seasonal creation.
High-end hotel property, whether from the city, location, overall structure, or from the area, height comparison, each project has its own characteristics. This puts forward three tests for high-end hotel brands entering the market: first, they can match different types of properties, second, they can match different levels of market characteristics, and third, they have comprehensive cost control capabilities.
Kaiyuan Du Ming has always had advantages in comprehensive cost control. International Hotel Group is in a leading position in the market by virtue of its brand, members and advanced management experience. However, the problems of large investment and long cost recovery period of some brands often make the investment income fail to meet expectations. In contrast, the operating costs of domestic high-end hotel brands such as Kaiyuan Du Ming are relatively lower, which has the opportunity to help the owners maximize their income and ensure the long-term operation and stable profitability of the brands.
In addition, combined with rich experience and based on the consumer's perspective, Kaiyuan Du Ming has made personalized innovations according to the characteristics and temperament of the local market, which can adapt to cities of different types, different energy levels and different locations and realize the brand benchmark of destination luxury hotels.
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