Traditional Culture Encyclopedia - Hotel franchise - Ma Yunjia Hotel
Ma Yunjia Hotel
Today we are going to talk about the "unmanned hotel" that Ma Yun spent tens of millions to build in 20 18. What has it become now? You may not believe it.
The business philosophy of Ali unmanned hotel is that the hotel does not need waiters, managers, receptionists and aunts to sweep the floor, because these jobs are replaced by robots. The business process is that guests come to the hotel, not waiters, but robots.
Just put your ID card on the robot to verify it when you check in. Face recognition is carried out by the robot, and then the robot will transmit the identity information of the occupant to the public security system, and even form the registration of the interior scene of the hotel, which will form a rapid registration effect after staying in the room. There will be a Tmall Elf in the hotel room. Guests can give instructions to the Tmall Elf, which can be directly controlled by voice and all kinds of services can be realized. In addition to guest rooms, restaurants, gyms, bars, etc. will also have various robots. When guests check out, they only need to operate on their mobile phones.
This kind of publicity is full of science and technology. This kind of publicity has led to the discussion of screen names. Even, this hotel has been occupied, and the guests who checked in reported that they had not experienced the so-called high-tech service, did not communicate with robots, and the instructions were not reliable. The power is not very high. Some robots are even broken, and not all of them are robot services, and some of them are manual services.
Most people on the internet are not satisfied, so they all tend to need waiters, and a hotel still needs waiters to receive customers.
Many customers think that they have spent a lot of money to stay in unmanned hotels and have not experienced the technology services mentioned in the publicity. Because at first the guests came for the robot, but they were disappointed. Most robot service hotels are expensive, and the service is not as good as ordinary hotels. Such opinions were fed back to Alibaba Group, which is also improving these problems. It must take a long time to develop a new field. He needs to face many problems and needs strong background to support him to improve them. For example, the problem that the robot service is not in place requires relevant programmers to solve this problem.
It must be said that it will take a long time for Alibaba enterprises to reach the service level of waiters in unmanned hotels. In fact, the unmanned physical hotel launched by Alibaba actually only replaced people with robots. All hotel service processes remain unchanged, and the final effect is not very good. This makes people feel that blindly pursuing unmanned physical hotels is too extreme and there is no transition period. It is theoretically possible to completely replace waiters with robots, but it is still difficult to reach this level in real life.
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