What is the most practical way to promote the newly opened hotel?

When it comes to promotion, people will think of price reduction, discount, gift, lottery, coupons and VIP cards.

Then there are stars, events, outdoor exhibitions and so on. Enterprise promotion is to open up the market and promote the brand; Commercial promotion is to raise awareness and attract customers. So, have all the promotional activities achieved their goals? Let's take a look at the promotion activities of these families first.

Choose targeted promotion methods for different purposes or opponents.

There are many purposes of business promotion, such as store celebration, anniversary celebration, new product release and so on. Only by clarifying the purpose of promotion can we choose a better promotion method.

How can old products give in easily when others are constantly introducing new products to grab the market? In order to maintain the occupied market, competitors must take effective measures to fight back when they promote sales. For example, XX liquid milk in a city launched the activity of ordering users to send it in January, which lasted for half a year. As another brand, it must respond in a targeted way, otherwise its customers are likely to be taken away.

For their own purposes, commercial enterprises compete with each other in promotion. Whether attacking or defending, we should choose the appropriate promotion means according to the purpose.

There are many ways to promote it, and it is effective to find it carefully.

In fact, promotion doesn't have to be big, especially for small and medium-sized enterprises with insufficient funds. There are many ways to save money and promote effectively.

(1) Make promotion a public welfare undertaking and win the favor of customers. A jewelry store in Nanjing specially announced the contents of their March 8 promotion: that is, the jewelry in all stores of Tongling Cuizuan on the festival day is only for men to buy. The activity is intended to appeal to men to take practical actions to care for women, and has no intention of depriving women of the right to buy. As soon as the promotion was launched, it won the support of many men. A man who went to the store to buy things said that in fact, men are very careless and always think that giving money is good for women. Usually, when their wives ask to go shopping with them, they often don't want to go on the pretext of busy work. Although this method is a promotion, it also reminds men to realize that it is not enough to care only for their wives. It seems that it is not only the products that attract people, but sometimes the marketing culture of manufacturers or businesses.

(two) to promote products or services by providing free samples or letting potential customers experience them personally.

Free distribution of samples or trials has not only achieved the role of publicity, but also saved money for small and medium-sized enterprises. Bread in Wheat Field is a shop specializing in bread distribution in Taiwan Province Province.

Small-scale business is naturally not suitable for high-cost promotional advertisements in newspapers, television and other news media. In order to make the products have an impact on customers, the person in charge of the store came up with several free promotion methods, which received unexpected results. One way is to start a family baking class and invite housewives to learn bread baking techniques; The second way is to invite kindergarten children to visit regularly and treat them to bread for free.

Of course, it must also be noted that free trial should not be misinterpreted, not all products can be tried. A paint factory in Beijing held a real cat and dog drinking paint activity, which proved that its paint was non-toxic, and immediately caused many small animal lovers to protest on the spot and stop it. The general manager of the company stood up and drank the paint to show that it was nontoxic. Paint is not a drink, so it naturally tastes bad. This free trial promotion is really unforgettable, but what does it mean?

(C) the use of people's rebellious attitude to promote sales

Under the control of rebellious psychology, the more forbidden it is, the more people want to break the precepts and steal the forbidden fruit, which is the so-called forbidden fruit effect. The owner of a bar in Hong Kong put a giant wooden barrel in front of the door, with four big characters written on the outside, which made many passers-by feel very curious and decided to have a look. As soon as people get close to the barrel, they smell a mellow wine, and you can see that the wine in our shop is different from others'. Please enjoy the advertisement. People have come into the store to taste, and business is booming.

(4) Careful planning, clever display of product advantages, and promotion of products by word of mouth.

Facts speak plainer than words. Consumers trust their feelings and other consumers most, and word-of-mouth is often the most economical means of publicity. In the early 1940s, Japanese businessmen produced a one-minute camera. At first, there were not many believers and few buyers, so it was difficult to open the market.

American marketing expert Hora? Boots is employed by this company to promote its products. In the famous bathing beach, he invited several young girls to pretend to swim and drown, and they were rescued by the lifeguards arranged in advance. This scene attracted many onlookers. At this time, the staff holding a one-minute camera showed their talents, and in the blink of an eye, they jumped out to record the color photos of the rescue site and distributed them to tourists on the beach. The propagandist seized the opportunity to show the function of the camera for one minute, which surprised the audience. Since then, the camera has gained great fame and spread all over the world.

(5) Humanized promotion often has different promotion effects.

The usual promotion is either price reduction or gift-giving, but Samsung has adopted a humanized gift-giving method to stimulate consumption. In the past, when we bought refrigerators, we gave away mostly low-quality daily necessities.

These products are often not lacking at home, and not many people really use them. It is no exaggeration to describe them as chicken ribs.

Samsung's promotion is humanized, for the sake of customers. This paper introduces the purchase of Samsung SBS double-door refrigerator, and after purchase, you will get a gift basket of red wine and fruit presented by Samsung. At the same time, this gift is not given at the time of purchase, but sent to the customer's home by a special person after purchase. This kind of promotional gifts is different from those unpractical accessories given by many brands in the past, but an improvement of taste and style. Think about it, what a pleasant feeling it is to sit at home and suddenly receive red wine and fruit carefully selected by Samsung. Or at the weekend party, a girl who gave gifts from Samsung suddenly brought you fresh fruit and high-grade red wine, which can be shared immediately. It is both practical and can earn enough face in front of friends, killing two birds with one stone, which is really irresistible.

(six) with the help of or create a compelling event.

A curry powder company in Japan is on the verge of bankruptcy because of its low reputation and unsalable products. The new president made use of the Japanese special feelings for Mount Fuji to create a sensational news. He advertised for the unsalable curry powder: Mount Fuji has changed its former appearance, and our company will rent several planes and scatter the full load of yellow curry powder on the snow-white top of Mount Fuji, when people will see a golden-topped Mount Fuji. This advertisement is like burning the city gate, and Japanese public opinion is in an uproar, with accusations everywhere: Mount Fuji is a symbol of Japan, not the private property of an enterprise, so how can it be changed at will? All kinds of reprimands and protests are in line with the president's wishes. A few days later, he publicly stated in the newspaper: Our company originally planned to beautify Mount Fuji, but now considering the strong opposition of the society, we decided to cancel the plan of spreading curry powder. Through this news, the public not only learned about the company, but also exerted a subtle influence on the company's curry powder, thus achieving the promotion purpose of snapping up.

It is worth noting that this practice must be just right, not against the law, not against social morality, and not to exaggerate to the extreme. The most taboo is fraud or dishonesty, otherwise it will only backfire. In order to promote sales, a company rehearsed a suicide farce: a beautiful girl in red stood on the roof of a hotel in the busiest section of the city with a dull look. People mistakenly thought that she was going to commit suicide, which not only attracted many onlookers, but also attracted fire engines and police cars to come to the rescue. The girl suddenly picked up a roll of red cloth and threw it downstairs. In a scream, the girl stood firmly on the roof, holding a banner with XX mineral water in her hands.

Live with you every day. As a result, everyone thinks that this enterprise has really gone too far.