Traditional Culture Encyclopedia - Hotel franchise - Why is Sheraton Macau cheap?

Why is Sheraton Macau cheap?

Market competition, brand image.

1. Market competition: As a five-star hotel, Sheraton Macau Hotel needs to compete with other hotels for tourists in the market competition. In order to attract more tourists, the hotel will adopt some price strategies, such as discounts and promotions, to reduce house prices and improve competitiveness.

2. Brand image: Sheraton Hotel, as a world-famous hotel chain brand, pays more attention to cost performance and people-friendliness in price positioning. By making the price favorable to consumers, brand image and customer satisfaction can be improved.