202 1 Hotel's Father's Day Program

The first hotel Father's Day activity plan 202 1

On Father's Day on June xx, in order to show the distinguished courtesy of the hotel and create a good happy and peaceful consumption atmosphere, a series of activities were carried out to improve the overall performance of the hotel, taking the opportunity of holiday rewards and focusing on room promotion. This plan is formulated through consultation.

1. During Father's Day: "200,000 yuan cash coupon for the room to send the storm"

On Father's Day, men who consume western food will be given a nourishing stew or a glass of red wine (coupon).

◆ Older people over 60 enjoy a 50% discount on Western buffet.

◆ Father's Day, send VIP guests Father's Day cards, room experience coupons, etc. In an envelope.

◆ Special room for Father's Day: 268 yuan/night. Reservations are required before June xx.

◆ On Father's Day, spend 1500 yuan at the meeting and give away a room experience coupon with 50 yuan face value.

◆ On June xx, anyone who spends 65,438+0 on western food, sauna and entertainment in 500 yuan will receive a gift (one of the following):

A, swimming card or fitness card 1 (free use for one month)

B, room experience coupon 30 yuan (this coupon is limited to 1 coupon at a time).

Second, the main marketing activities in late June

1, through the "cash coupon gift storm", to attract customers to spend back, and at the same time, to strictly control the quality of service, the inspection team of the general office set up a customer service center, set up complaint books and complaint hotlines in various departments, and the daily complaints were collected by the inspection team and handed over to the general office for handling.

2. Issue 2680 yuan/set (10 coupon) X 100 set = 260,000 room packages to support the promotion activities of various business departments of the hotel, so as to lock in key customers and increase cash flow.

3. If you buy a room package or sauna package, you can enjoy:

You can enjoy a 8.8% discount (one month) when you go to the sauna;

The minimum consumption room (three nights) can be exempted from entertainment consumption.

On xx, June 4, the entertainment department will set up consumption prizes in large, medium and small rooms every Saturday to encourage guests to spend (the prize level can be divided into 800 yuan wine card, 500 yuan wine card and 300 yuan wine card).

5. Other suggestions: Karaoke competition can be held in the lobby; Or invite a guest to lay the foundation for the popularity of next month's activities; Sauna strengthens package promotion and locks VIP customers.

Third, the publicity plan

1.In June, 5,000 comprehensive leaflets were designed and printed and publicized.

2. Websites, LEDs, banners, posters, TV advertisements and newspapers should be released at the same time.

3. SMS group sending: VIP customers, contracted customers, manufacturers, Taiwanese businessmen and travel agencies.

4. Layout of holiday environment

Father's Day: greeting cards, small banners in the hall, flags and posters.

Chapter II 202 1 Hotel Father's Day Activity Plan

Time: June xx, 20xx.

Theme: highlighting warmth, giving priority to sweetheart. It reflects the father's hardships and eventually leads to his sweetheart instead of focusing on hardships. There is no need to play discount cards or gift cards on Father's Day. We can make a fuss about corporate culture and create brand benefits for us better.

Highlight: Hug

There are far fewer hugs between children and fathers than mothers, so hugging fathers is a bright spot to remind us as children. Even fathers need their children's hugs more than our mothers. At the same time, under the financial crisis, today's father needs more hugs.

Advertising products:

Store xx has banners and electronic screens.

Content:

1, three rooms and one living room, I wish all the fathers who are suffering a happy holiday.

Give dad a big hug and wish him a happy Father's Day.

Poster: one for each of the three stores, not too big, the theme is warm and sweet. In content promotion, each table can be given a dessert, and father needs to comfort him with the sweetness from the heart.

Desserts can be selected: sweet soup, red bean paste, steamed buns, etc.

Plan implementation:

1. Posters, banners and electronic screens need to be displayed at least three days in advance.

2. All employees of the hotel start publicity three days in advance (welcome, table reservation, ordering, waiter serving, marketing manager, hotel leaders, etc.). ).

3. Let the guests 100% participate in our activities as much as possible.

4. Production Department 100% of the food is excellent, and the activities are tracked in the front hall.

Chapter III 202 1 Hotel Father's Day Activity Plan

I time: June xx, 20xx.

Venue: Western restaurant on the first floor of the hotel.

Three. Goals and objectives of the activity:

For the sake of fatherly love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise men say that father loves mountains. On the occasion of Father's Day, xx Hotel held a special reward activity.

This activity will make customers leave many beautiful and warm memories and deepen their understanding of xx Hotel.

Fourth, marketing objectives:

Family and men during Father's Day.

Verb (short for verb) Subject:

"Father's love is like a mountain, and father's love also needs care."

Intransitive verbs promotion activities

◆ On Father's Day, men who consume western food will receive a nourishing stew and a coupon for the experience of the fitness center.

Men over 70 enjoy a half-price discount on buffet.

◆ Dine for four people, and one person is free.

What gift for Father's Day?

Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people.

Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: Father's Day

Lunch buffet11:30-13: 30 RMB 88 yuan per person.

Dinner buffet 18: 00-2 1: 00 RMB 98 yuan per person.

Venue: Hotel 1 Louxi Restaurant

Seven, budget and advertising planning:

1, the TV broadcast is broadcasted in a rolling way, and 500 yuan is estimated;

Eight. Estimated income:

Lunch: 88 yuan/person *60 yuan/person = 5280 yuan.

Dinner: 98 per person * 60 per person = 5880.

Total: ￥ 1 1 160

The fourth hotel Father's Day activity plan 202 1

Xx Hotel launches Father's Day package.

The third Sunday in June is Father's Day every year. It is said that the father's festival is held in June, because the sunshine in June is the hottest in a year, which symbolizes the fiery love that the father gives to his children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal ... Father supports the whole family with thick arms, and he warms the hearts of children with affection. Father's love is deep, we can feel it all the time, but we are not good at expressing it.

On June xx, 20xx, the annual Father's Day is coming. On this Father's Day, in order to let everyone convey their most sincere wishes to their fathers during the festival, Hilton Wangfujing Hotel in Beijing specially held a Father's Day Thanksgiving activity, so that fathers could enjoy a very courtesy.

Activity time: June xx, 20xx11:30-14: 30.

Activities: veal steak, lamb chops, sausages, garden salad and dessert, Australian barbecue buffet ... Happy Father's Day.

Activity rules: RMB 188+15% service fee/person. Beer can be drunk indefinitely.

Venue: Hanging Garden on the 6th floor of the hotel.