Would you like to spend 12.9 yuan taking a nap in this cinema?

1is it a good deal for 2.9 yuan to take a nap in the cinema? Recently, a cinema in Chengdu attracted the attention of many netizens because of its lunch break service. On the afternoon of 23rd, the person in charge of the cinema told Jim that some new products and services were introduced to attract customers because of the low attendance rate of the cinema.

Poster for lunch break (Source: Respondents)

This cinema is located in Chengdu High-tech Zone. Let's look at the price of siesta in this cinema. The cinema has launched two lunch break packages. Package a per person 12.9 yuan, with steam goggles. Package b per person 18.9 yuan, including steam eye patch and hot drinks.

In the poster posted by the official WeChat account in the cinema, the lunch break is from 12 to 14 on weekdays.

On the afternoon of the 23rd, Ms. Chen, the person in charge of the cinema, introduced that there were not many people coming to the cinema recently, and their business was average, and they had been trying to launch new service products.

Considering that there are many office buildings and young people around the high-tech zone where the cinema is located, customers often rest in the massage chairs in the lobby of the cinema, so the idea of using the cinema to launch lunch break service came into being, and related posters were issued on February1afternoon.

Ms. Chen said that the cinema has seven viewing halls, and they took out the VIP room with the most comfortable seats for lunch break service. There are 1 10 seats in this hall, all of which are sofas. The drinks in Package B include tea, coffee and milk tea. You can choose one at the front desk.

Interior of VIP room (Source: Respondents)

During lunch break, there is no movie in the cinema, only a faint light is left for customers to rest. During the 2-hour lunch break, the cinema provides wake-up service, which will wake up customers when they need it. On the 22nd, the lunch break was launched on the first day, with two or three customers. Four or five people have come for lunch break on the 23rd.

In addition, Jim reporter learned that as early as165438+1early October, many stores in a cinema in Suzhou also launched lunch break service. Some studio staff told Jim that they also introduced a set meal containing popcorn and coke. The lunch break lasted from 13 to 17, but after half a month, the effect was average, and not many customers came for lunch break.

According to the data of Cat's Eye Professional Edition, in 20021year, the total box office of national movies was 47 billion yuan. Since 2022, as of165438+1October 23rd, the total box office has reached 28.3 billion yuan. There is still more than a month before the end of the year, and it seems a foregone conclusion that this year's box office cannot surpass last year. The recession of the film industry has also made cinemas try their best to introduce new services, increase revenue and reduce expenses.