Restaurant braised goose

Logo, an online celebrity who is famous for pursuing luxury life, was criticized by two official media, apologizing for his desire for survival and giving up luxury hotels to eat roadside stalls. Today, I will tell you about this "local tyrant", who eats the best and is only the most expensive. Exchange identities with the president of oppo, go to a bath center decorated with 65.438 billion yuan, stay at the Oriental Pearl Hotel for 55,000 yuan a night, and eat red roast goose heads for 2280 yuan each. Even Dubai bosses, who call themselves local tyrants everywhere, dare not let them do this. A big logo that ordinary people have never eaten or been to takes you through.

Recently, an account that looks like a local tyrant has sprung up online, showing a man wearing an orange coat, a backpack and round-rimmed glasses, which means that the big logo of an online celebrity eats Beijing. With its unique video style, the account is very popular on the network of high-priced food discovery stores. Only 25 million powder is sucked in half a year, and often thousands of people spend it again and again, which makes fans enjoy it. The voice profile of the big logo says "Eat like fire". As a northeast person, the big logo is a veritable foodie. Many people have various speculations about his luxury consumption pattern. They think he is a rich second generation with capital behind him. Some people say that he is an invisible rich man who comes out to experience life.

In fact, before using the food account, Big logo was an advertiser working in the advertising circle. It was not until the short video just appeared that his friends around him began to make their own personal accounts. He couldn't help but try the water himself, and he got the big logo among online celebrities. This account was managed by two people at the beginning. He and his photographer tried various food themes, such as take-away, take-away, online celebrities and food punching. After accumulating a certain number of fans, the big logo resigned and concentrated on operating the account.

There is no precise positioning and style to open an account, so there are no fixed people with more than one million fans. As for how to find his own personal establishment, I also want to talk about his previous evaluation of food. At first, the big logo, like other food bloggers, ate home-cooked dishes from cheap restaurants, so the traffic was average. Until 300 yuan released the big logo, the Niu Niu brand won more than 900,000 praises. The explosion of this video is purely accidental, because the photographers celebrated their birthdays together, and the video taken by the way didn't expect the effect to be surprisingly good, which opened up new ideas for the content creation of Big logo. After various attempts, the design and direction of the newcomer were determined, and the expensive food was experienced from the perspective of an ordinary person, and the store was evaluated.

Since then, the account of "Big logo Eating Beijing" has officially embarked on the expensive road of eating, drinking and shopping everywhere, and the soaring traffic has also proved that local content positioning and personal design are effective. Among them, the most popular video has won more than 2 million likes. According to the big logo, the average play volume of this account is about 30 million, and the maximum play volume is 90 million. The content positioning of the big logo is very expensive, "don't buy the right one, just buy the expensive one", which satisfies the curiosity of fans, because most people don't eat anything too expensive. The video style cannot be imitated. Experiencing high-end restaurants is the real reaction of an ordinary person. One word is expensive.

Then I evaluated Bulgari Hotel and Oriental Pearl Hotel, 55,000 a night. With this series of evaluations, the average number of likes per video is close to one million, and high consumption is directly proportional to the number of likes. Years of experience in the advertising industry has laid a good foundation for his video creation.

When there is a big logo in the video, there is almost no script, and the lines are improvisation. This is the most authentic evaluation feeling. At present, the big logo is a small team operation mode. He is responsible for appearing, editing and filming, and they plan business together.

Now, the accounts of Guangyin, Guagua and Shoushou have exceeded 60 million fans on the three platforms. Up to now, 2 19 videos have been released, with more than 200 million fans and an average of 870,000 videos. Such amazing data, the secret of powder absorption comes from curiosity about the big logo.

Every video of the big logo is out of curiosity, which not only increases the traffic for itself, but also brings visual enjoyment to fans, satisfying their mentality of hunting from a distance. Although the account is "eat Beijing", the scope of exploring big logo stores is not limited to Beijing, but punching in and eating delicious food from all over the country.