Traditional Culture Encyclopedia - Hotel franchise - Is it profitable to open a cigarette hotel?
Is it profitable to open a cigarette hotel?
Different brands, different purchase channels, and tobacco and alcohol profits will also be different.
Usually the profit of a pack of cigarettes is 1-2 yuan, the profit of high-end cigarettes such as Zhonghua cigarettes is 5-7 yuan, and the profit of wine products is 50-70 yuan, the profit is 10-15 Yuan.
Most of the profits from cigarettes are around RMB 10, while the profits from wine are relatively higher, especially for high-end wines. The profits from high-end wines are around RMB 50.
Generally speaking, the profits of cigarette hotels are good, but at the same time, if you want to gain recognition from consumers by opening such a store, you will naturally need to have more sufficient financial preparations.
Techniques for improving the profits of tobacco stores
1. Make a good product "combination punch"? Generally speaking, a profitable product portfolio must include the following elements. First of all, it must have famous wines. Secondly, we need to have profitable products;
Thirdly, we need to enrich the categories and make a good product mix. Just selling wine will have a small living space. We need to build a full range of products to increase profit points; and finally, we need customized products.
2. Increase the "added value" of the tobacco store? As the saying goes: "Department stores attract hundreds of customers." The tobacco store organizes the supply of goods according to its principles and adds related products. In addition to enriching the product portfolio, it also Increase the added value of tobacco hotels. In addition to the safety and quality of the product itself, it is also very important to create a high-quality service image.
3. "Learn lessons" from peers or competitors. Smart cigarette shop owners will organize 1-3 people to conduct market research, specifically collecting prices, selling points, styles, promotion methods, and sales strategies of similar products from peers. and profit model, and the collected data will be sorted, analyzed and combined with its own marketing situation and profit model, absorbing the "essence" and removing the "dross", and turning it into your own use.
4. The product mix is ??regular. The cigarette shop is a product with Chinese characteristics. As the times change, its products will be adjusted and combined accordingly. In the past, liquor stores mostly sold liquor. Now that China’s wine consumer population is growing, various types of wines have appeared in tobacco stores, giving consumers more choices. The recombination of traditional tobacco and alcohol with wine has expanded the market and consumer groups of tobacco stores.
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