Ding Zhen is really popular, and his hometown tourism has soared by 620%! Li Tang's circle is not "the power of one person".

Recently, a short video of less than 10 seconds, Ding Zhen, a 20-year-old Tibetan guy from Ganzi, Sichuan, unexpectedly became popular. This "sweet wild child" was frequently searched and even "fried" by local officials. According to public data, there are 20 hot topics about Ding Zhen in Weibo, and the cumulative reading volume has exceeded 4.2 billion. The search volume of Litang soared by 620% a week, four times that of National Day. There is no doubt that Ding Zhen directly promoted the development of local tourism.

In fact, before Ding Zhenhuo, Litang had made a lot of preparations for local tourism, such as inviting experts to systematically excavate Litang's history and culture, improving the tourism service team, building a miniature museum and so on. It can be seen that the development of tourism can not quickly promote the development of local tourism by holding out the "top truth". Ding Zhen's appearance is only accidental, and the all-round planning of developers is the key.

0 1 tourism resources

The rich and reasonable allocation of tourism resources is the basic premise of developing tourism. From Ding Zhen's world, we can see that Litang itself has many very attractive attractions: Le Tong ancient town, white pagoda park, Maoya grassland, one of the six most beautiful grasslands in China, and the eye of the elves called "the eye of heaven" and so on. In fact, every place has its own unique tourism resources, whether it is formed naturally or blessed and created by humanities and arts, the key lies in how developers combine superior resources for rational planning and application. For example, Liangjiahe Town has not only the former residence of the educated youth in Liangjiahe, the educated youth wall in Wen 'anyi and the characteristic villagers' orchard park, but also shaped the "Liangjiahe Spirit" through special history, which stands out among many characteristic towns.

02 tourism infrastructure

The complete tourism infrastructure shows the reception capacity and development level of the local tourism industry. The most basic consideration for tourists to travel abroad is the local food, accommodation and transportation. Traffic is the lifeblood of tourism. If tourists can't arrive at all, the tourism industry will be unsustainable. Or the accommodation is insufficient, so how to get a large number of tourists will put a lot of pressure on the scenic spot. The Lijiang International Holiday World in Hua Fu built by Hua Fu Group can be said to be the benchmark of tourism and cultural industry. Providing "accommodation, food, entertainment, transportation and gathering +MC" as one holiday service for guests has won the reputation of a large number of tourists and gained considerable economic benefits.

03 Reasonable marketing promotion

Tourism needs rational marketing and promotion, and must not be eager for quick success and excessive commercialization. It is true that "Dingzhen fever" can push some scenic spots to the peak, but after excessive consumption, it will fall into silence and cannot maintain long-term passenger flow. Project developers can achieve better sustainable development by building peripheral products and increasing various consumption. Taking Lijiang Hua Fu Holiday World as an example, Hua Fu Group has built a variety of luxury holiday formats, such as Snow Mountain Flower Sea Paradise, Hotel Cluster, Naxi Style Block, National Style Theme Bar, and the first full-content scene cinema in China, to provide visitors with an "immersive" high-end holiday experience.

04 Smart Travel: 5G Panoramic VR

Relying on science and technology, vigorously develop smart tourism and improve efficiency. In the 5G era, smart tourism is inseparable from the construction of smart scenic spots. Nowadays, with the development of information technology, tourists' travel forms and ways have become more intelligent. Coupled with the blessing of VR technology, even if tourists don't go to the offline travel agency to consult travel information, they can learn all the logic of the scenic spot through a smart phone, preview the scenery of the destination in advance, experience immersive tourism and formulate travel strategies.

In addition, developers can also implant project promotion videos in panoramic VR. Through VR-assisted explanation, visitors can not only learn about the scenic spot through video first, which is convenient for later play and appreciation, but also highlight the local cultural connotation, thus promoting the scenic spot and expanding the source of tourists, killing two birds with one stone.

Summary:

Understandably, all localities are really "competing" for Tintin, hoping that he can lead the tourism industry in all localities. However, the development of tourism requires developers to comprehensively consider their own resources and tourists' psychology. What's important is not only to attract tourists, but also to stay!