What should I pay attention to when doing hotel market research?

See if your research object is the overall hotel market or the satisfaction of a single hotel.

If it is the overall hotel market:

Attention should be paid to distinguishing categories, star ratings, geographical distribution and mainstream tourists.

If it is the satisfaction of a single hotel brand:

Attention should be paid to the source, level, sampling, satisfaction questionnaire design and in-depth interview of quantitative survey.