Traditional Culture Encyclopedia - Hotel franchise - Are there any kindergartens contracted by foreign countries in Xinxiang? Is there a suitable place to rent a kindergarten? thank you
Are there any kindergartens contracted by foreign countries in Xinxiang? Is there a suitable place to rent a kindergarten? thank you
An analysis of the myth of "talent garden"
"Business Daily" reporter Wang Changsheng
Tracing the origin of "myth"
The story seemed to be a myth at first, but when the reporter tried his best to interview the 6-year-old child, everything became so real again.
Her name is Zhang, a second-year junior high school student in Yicheng. The teacher told me that there were so many people who wanted to see her that they had to issue a "refusal order" in order not to affect the children. I was fortunate to be the only reporter who met her in the past two months.
In a group of middle school students, Zhang is very weak, but she can communicate with her, and she can't find out the cowardice and shyness of children of this age. She recited Confucius' Analects of Confucius in one breath in front of the reporter. She said that she didn't go to primary school and didn't feel very tired in junior high school. The teacher said: The child is very interested in learning and very sensible. This spring, she saw frostbite on her teacher's hand, so she bought an "electric cover" in the supermarket with lucky money and gave it to her teacher. ...
Zhang said that her brother is better than her. At the age of 3, he could recite the three-character classic and know more than 200 words. He said that her father taught him all this.
Following this clue, the reporter finally met Zhang's father Zhang Qiang in a tall building in Hefei. He looks energetic with a pair of glasses on his fair face. Referring to his "achievements", Zhang Qiang said frankly that this set of teaching methods he explored can be called "talent cheats", which has been tried and tested among children of brothers and sisters. When his sister-in-law's children were still in the belly, he used my method to carry out prenatal education. As a result, Bao Xiao was able to recite the three-character classic at the age of three, and he was very reasonable. Other children are a little lonely, selfish, lazy, competitive, competitive and jealous.
Talking about the motivation of the birth of "Talented Secrets", Zhang Qiang said: When Zhang was born, a friend's child was attending kindergarten, and various interest classes made the child overwhelmed. He has been tired of learning since he was a child, with a bad temper and strange behavior. Therefore, we began to ponder a set of "all-round" teaching materials, so that the baby can complete the accumulation of knowledge and the promotion of personality in a relaxed and happy way. Unexpectedly, after five years of hard work, my children and my brother's children finally "made a positive result".
What kind of "talent cheats" is this? Does it really work again and again?
Feel "myth"
Zhang Qiang is too busy. He said that several people were talking to him about cooperation and promotion. In order not to mislead people, he will go to Beijing to find experts to inspect the Secret Book of Talents. Fortunately, Mr. Yao invited by Zhang Qiang happened to go to Golden Bird Kindergarten to attend classes, and the reporters walked all the way.
Golden Bird Kindergarten is a chain of three parks in Hefei. The garden we arrived at is located in a community in Erli Street. The garden has arranged a middle class of 30 students for Mr. Yao, and it takes Mr. Yao about 30 minutes to finish the teaching content for one hour. At 3: 30 in the afternoon, class begins on time. A very interesting game quickly focused the children's attention, then they read Disciples Rules, and then introduced four new words through a fairy tale of "Little Rabbit Becomes Good". In the light and lively magic thief-catching game, Mr Yao let the children know these words, understand the concepts of pinyin and numbers, and educate them to listen to their parents. After class at 4 o'clock, the reporter randomly sampled 10 people: 10 people all know the four target words, the truth of "listening to mom and dad", and the pinyin of the four words. Three people can recite the first three sentences of Disciples Rules.
Teacher Yao said that through the study of the whole set of teaching materials, children will master about 2,000 Chinese characters, calculate numbers within 100, be proficient in computer typing, tell 200 moral stories, memorize Chinese classics such as The Analects of Confucius, The University, The Doctrine of the Mean, Disciples' Rules and Three-Character Classics, read newspapers and write short articles.
The teacher of Golden Bird Kindergarten always sits at the back of the classroom, taking notes while listening, which seems very serious. Class is over, and they seem to want more. "This class is so distinctive! It combines the ancient private school education with the modern Montessori education, which opens our eyes! " A teacher surnamed Wang told reporters.
When they left Golden Bird Kindergarten, they agreed to let Mr. Yao give another observation class to another garden on Linquan Road.
Can the "talent cheats" finally be accepted by more people? Zhang Can Qiang made such an excellent early education plan spread all over the country quickly?
Cloning "myth"
Whether a product can be recognized by the market depends not only on the good competitiveness of the product itself, but also on choosing a suitable marketing model and establishing a management team. Obviously, Zhang Qiang is a layman in marketing. The appearance of an old friend made Zhang Qiang even more powerful. He entrusted them to take charge of the whole project, and he continued to devote himself to developing and perfecting the "talent cheats".
The marketing team and model were quickly established. They named the project "Baby Happy Island Talent Park" and applied to the State Trademark Office for registration. Zhang Qiang said that talents are not only superior in wisdom, but also perfect in personality. "Cai Ying Garden" trains such children!
"It was Jason's success that finally strengthened Zhang Qiang's confidence in expansion." Li, who is in charge of project promotion, said.
Jason is Zhang Qiang's sister. Three years ago, Jason was laid off. Zhang Qiang asked her to run an early education class with her own "talent cheats", but her sister didn't trust her brother and joined a fast literacy brand. Business was good at first, but as the competition intensified, business became worse. In July this year, she saw that many people envied her brother to learn from him, so she tried to get him to give an "open class" to the parents of 20 children in her class. At the end of a class, 16 parents asked to change classes, because "Talented Secret Book" not only covers fast literacy, counting and pinyin, but also classical reading and moral education. The most important thing is that the teaching method is flexible and the atmosphere is relaxed, and the children's interest is particularly strong.
So, Jason used his house to start the first "talent class". By the end of August, she had enrolled 47 students and she had to rent a classroom outside. At the same time, she also reached a cooperation intention with two kindergartens nearby.
The early education market has always been an attractive cake. At present, management is not standardized. Kindergartens can start classes independently, and residents can also run schools in their own communities and streets. "Baby Happy Island Talent Garden" is a well-known brand in this market. We can adopt the "embedded" mode, make use of kindergarten venues, students and teachers, and set four class hours every week to complete teaching tasks; You can also rent a house in the community or run your own class with your own house, recruit students from your own sources, and use the weekend time to complete the teaching. Zhang Qiang is full of confidence in his expansion strategy. He said: With Jin Gangzuan, you can take care of China. From our practice, as long as parents or teachers are given one or two trial lectures, they will enroll students and have kindergarten cooperation; As long as one child participates in the study of the Secret Tales of Talent, the immediate effect is to bring the tenth child and the twentieth child!
The market for children's education is huge. "Yingcai Garden" has absolutely no problem in enrolling students because of its scientific teaching materials and unique teaching mode. In this way, the most important thing in the whole promotion plan is the teacher. The reporter saw a stack of standardized teaching plans on Mr. Li's desk, which contained teaching aid preparation, teacher language, body design and so on. This looks like an actor's performance script. Teacher Li said that they would train two teachers for all partners free of charge, and the whole training was an "assembly line" operation. Even "amateurs" who have never been engaged in the education industry will become "experts" after a week of training.
"We don't accept the initial fee and deposit, but only require the partners to have the spirit of being responsible for their children and a down-to-earth working attitude. As for the benefits, early childhood education can be accepted by parents. Why are you worried about not getting the money? ! "Mr. Li answered the reporter's question about" risk "in one sentence.
At the end of the interview, the phone call of the project team of "Baby Happy Island Talent Park" continued, and many people from all over the country asked to cooperate with it. Even Chinese organizations in Singapore and Hong Kong began to hear the news. Why can the "Talent Garden" project be so sought after?
Unscramble "myth"
In 2005, in a summer camp attended by children from China, the United States, Japanese, Korean, Singaporean and Taiwan Province provinces, the different performances of children from different countries and regions made the parents and teachers who participated in China feel most deeply that there is a huge gap between the children in the inland of China and other children: our carefully cared-for babies generally lack the minimum sense of independence, outdoor viability and love. In front of other children, our children are naive and timid, facing difficulties. On the other hand, other children, according to China, are particularly "precocious" and "sensible".
What caused such a huge difference and made Chinese people blush? Later, many scholars made an investigation on this issue, and came to the conclusion that the education in contemporary China focuses on the cultivation of knowledge and skills, while ignoring the traditional culture and the cultivation of children's character, will, perseverance and habits. Therefore, the masters of Chinese studies are calling for attaching importance to the education of China traditional culture.
Baby Happy Island Cai Ying Garden Project combines private school teaching with Montessori teaching, and combines traditional teaching with online teaching. Its core lies in Zhang Qiang's "talent cheats". This unique preschool education system, which focuses on Chinese classics, not only enables children to know a certain amount of target words in each class, but also can master the concepts of pinyin and numbers and computer knowledge. More importantly, it can make children understand one thing in every class. When Yu Dan and Yi Zhongtian read The Analects of Confucius, Zhuangzi and The Three Kingdoms, they can instantly gather many fans and become popular all over the country. The introduction of "Talented Cheats" is undoubtedly an effective voice to remind parents, teachers and children of their spiritual life in today's utilitarian and spiritual society. In this era of accelerated commercial glitz and the extreme decline of Chinese studies, the future of children and the future of the country will be improved more or less.
Professor Kong Yan, who used to be the head teacher of the juvenile class of 10 University of Science and Technology of China, said: Children's success depends largely on non-intellectual factors such as interest, will and personality. "Looking forward to success" is the common expectation of parents all over the world, and it will be inevitable that Cai Yingyuan, a baby happy island integrating personality promotion and knowledge accumulation, will be popular all over the country.
If Zhang Qiang's behavior of teaching his daughter to set up her own curriculum is an "unintentional" behavior to the early education market, then the birth of "Cai Yingyuan" on Baby Happy Island can be described as "Liu". I'm afraid the beneficiaries are not only thousands of "Zhang" people, but also thousands of "Jason" people who rely on this project to win wealth!
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