How to do a good job in hotel advertising planning

Kazuki Watanabe musician hotel annual marketing advertising planning case can be used for reference.

Name: "Kazuki Watanabe musician Hotel" 200 1 Annual Marketing Advertising Planning Case

Department: Marketing Department

Completion date: 200 1 1 1.7.

preface

With China's entry into WTO, Changsha's economy has accelerated. With the gradual deepening of reform and opening up and the development of market economy, people's living standards have improved rapidly. There are more and more kinds of consumption in daily life. How to make Kazuki Watanabe musician build high-quality products and long-term customer base in Changsha is something that Kazuki Watanabe musician must consider and implement when it is new, growing and mature.

At present, Kazuki Watanabe musician Hotel is about to open. As a new star of Hunan hotel industry, it is imperative to stand out in Hunan hotel industry, publicize hotels, introduce high-quality products, establish brand image and consolidate brand position. Now the hotel publicity design is temporarily divided into three sections, forming a gradual publicity offensive, gradually improving Kazuki Watanabe musician's popularity and influence, and making Kazuki Watanabe musician a real "Changsha Hotel Boutique".

Pre-opening plan

In the early stage of opening, it is used to guide consumers to know Kazuki Watanabe musician and Kazuki Watanabe musician, and make a trial consumption.

Method of import stage

Guiding principle: Carry out a highly intensive advertising campaign throughout the province. The following are several forms of publicity.

Media selection

1 & gt； Television: It focuses on the strong time or column of the mainstream media in the city, which not only achieves the publicity effect, but also conforms to the current sales direction of Kazuki Watanabe musician hotels facing the Hunan market. Considering the ratings of TV stations, the distribution and habits of potential target consumers, the advertising effect and other factors, it is suggested to choose from the following media.

Column selection:

Hunan movie and television channel

Broadcast time: insert a paragraph 15 "

Insert three paragraphs 15 "

The film and television channel belongs to Hunan Cable TV Station, covering 14 cities in the whole province, with all-digital optical cable transmission, and it is a professional channel with certain growth. With entertainment trends, film and television clubs, film and television stories and complete films as the leading columns, the film and television information culture is described. First, realize the audience.

The desire to "enjoy watching" has a great influence on the audience. Advertising on such TV stations can let some TV lovers know about Kazuki Watanabe musician. It is suggested to choose "Three-episode Studio" to insert the image film of Kazuki Watanabe musician Hotel.

Hunan female channel

Broadcast column: 15 "

& lt City Beauty >

& lt Forum of Women Mayors >

The Women's Channel belongs to Changsha Cable TV Station. At present, it is the only professional channel named after women in China, and the largest audience is young and middle-aged women in cities (18-45 years old). The programs of the women's channel attract most female viewers and let urban women learn to be kind to themselves. Also let men know and appreciate women. These women are the second main body in the modern consumer market. Modern women leave their families, occupy half the sky and become the backbone of society. Attracting women is also our marketing goal. After investigation, it is suggested to choose:

"Heartbeat 258" is a column that introduces enterprise life and enterprise products, such as "Jiarunduo Heartbeat 258".

Kazuki Watanabe musician can give a one-minute special report, focusing on the overall situation of the hotel's internal facilities and features. Compared with 15 second image advertisement, Kazuki Watanabe musician can introduce the hotel in a more detailed, comprehensive and systematic way, so that guests can have a comprehensive understanding.

"City Beauty" is a weekend large-scale fashion variety show specially created for women.

The women's column, which integrates fashion, emotion, family and life, can also attract most male audiences in other related columns.

City and Women attaches importance to the survival and development of women and conducts high-level discussions in the form of TV forums. With the aim of "understanding and paying attention to female elites and exploring the world in women's eyes", it has met the public's demand for exploring the survival and development of women in the 2 1 century, aroused widespread concern and produced a sensational effect. The successful experience, thinking process and personality charm of elite women guide the life of mass women. The Association of Women Mayors was established in the "265438+20th Century China Women Mayors Development Forum" 199 1, in order to establish a good image of women mayors, improve their overall quality and level, and adjust their knowledge.

Hunan Satellite TV Economic Channel:

The strength of economic channels is obvious to all. In just a few years, it has created its own brand and has a large number of habitual audiences. The effect of launching your own brand in this channel can be imagined.

Fucai Tiandi is the first live gambling program operated by Economic Channel in Hunan Province. With the lottery ticket of "China Welfare Lottery" as the program platform, live gambling is conducted on TV. This kind of program has always had a high audience rating abroad, and the domestic industry has also begun to flood with entertainment variety shows. Therefore, the effect of this media as a platform to launch brands is better than other variety entertainment programs.

On the newspaper side:

By choosing the media with large sales volume and certain popularity and reputation, the follow-up media can achieve the propaganda purpose of Kazuki Watanabe musician more widely and effectively.

And hotel marketing planning/articles /Print.asp? ArticleID=244 1

in my opinion

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