Traditional Culture Encyclopedia - Hotel franchise - How to improve the translation quality of hotel brochures
How to improve the translation quality of hotel brochures
1. Translation must be professional and accurate. The brochure introduces the core content of an organization or product service, and contains many professional terms in the industry. Therefore, translators engaged in brochure translation must keep abreast of and update industry information and have an accurate grasp of relevant professional terminology, so that they can translate it in professional, accurate, and standardized language.
2. Pay attention to the differences between Chinese and foreign languages ??and cultures. There are big differences between Chinese and English languages, which is particularly typical in the writing of tourism and hotel brochures. For example, in Chinese promotional texts for hotels and real estate, the language is often gorgeous and beautiful, and sometimes a lot of rhetoric and a series of idioms are used to give people a majestic and high-end feeling. Through exquisite language arrangement, good publicity can be achieved In similar English promotional texts, the language is mostly simple and concise, and only focuses on achieving better publicity effects through concise and effective information.
3. Selection of subject Due to the differences between Chinese and English languages, during the translation process, the subject of the Chinese sentence may not necessarily be suitable as the subject of the target sentence. According to the principle that important information in English is generally preceded, the appropriate subject can be selected according to actual needs when translating from Chinese to English.
4. Regarding the use of personal pronouns. Some brochures about products and services can generally use the third person. The introduction of the business organization can be in the third person or the first person, which can bring the reader closer and make the reader feel more intimate.
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